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  • Value-laden S model provides a new entry point to Beetle family
  • Revised trim structure simplifies the lineup
  • New MIB II infotainment system brings USB connectivity and smartphone integration with VW Car-Net® App-Connect technology
  • Four new exterior colors to be introduced throughout model year: Silk Blue, Habanero Orange, Dark Bronze, and Sandstorm Yellow

Herndon, VA — When the first Beetle rolled off the production line, it was simply called the Volkswagen—“the people’s car”—but its distinctive shape inspired nicknames across the globe and, in the end, Beetle stuck. In total, 21.5 million cars were sold, making it the most popular car manufactured off a single platform of all time. During the 60th anniversary of Volkswagen in America, the Beetle still rekindles the spirit and imagination of the original for a new generation of Volkswagen owners.

New for 2016

The 2016 model year brings a number of changes for the Beetle range. The addition of a new infotainment system for 2016 provides a comprehensive suite of connectivity features. Volkswagen Group of America is one of the first in the industry to support all three available connected car systems: Apple CarPlay®, Android Auto™ and MirrorLink®. The new MIB II system offers USB and VW-Car Net® App-Connect, allowing owners with these systems to access select apps from their smartphones directly through the vehicle’s head unit. VW Car-Net’s connected vehicle services umbrella also includes connected car services, advanced telematics, and enhanced navigation available by subscription. Driver Assistance technology also takes a step forward, with all Beetle models adding Automatic Post-Collision Braking.

A new trim structure simplifies the lineup for 2016: 1.8T models run S, SE, Dune, SEL and 2.0L; R-Line® models run SE and SEL. The new value-oriented 1.8T S model offers a rear spoiler; 16-inch “Whirl” alloy wheels; automatic headlights and an auto-dimming mirror; cloth seats; front lumbar supports; leather-wrapped steering wheel, shift knob and parking brake; a 5-inch MIB II touchscreen radio with USB; and a six-speed automatic transmission. The starting price is below $20,000 with an automatic transmission.

The well-equipped 1.8T SE (replacing the 1.8T base from model year 2015) adds a 6.3-inch MIB II touchscreen radio with USB and VW Car-Net App-Connect; voice control; and a rearview camera. The standard transmission is a five-speed manual with the option of a six-speed DSG® dual-clutch automatic. The 1.8T SEL (replaces 1.8T w/ Sunroof) adds 18-inch “Disc” aluminum-alloy wheels; navigation; and Blind Spot Monitor with Rear Traffic Alert.

The Dune joins the Beetle range, drawing inspiration from classic Baja Bugs, and offers striking new design features and premium content. Its raised ride height of 0.4 inches and a body that is 0.6 inches wider give it a more rugged stance. The Dune’s distinctive 18-inch Canyon aluminum-alloy wheels are fitted with 235/45 all-season tires.

Changes to the R-Line models largely mirror revisions to the TSI lineup, except they have been streamlined to SE (replacing base model) and SEL (replacing models w/ Sunroof, Sound & Navigation).  In addition, regular gasoline is now recommended for all 1.8T and R-Line models.

A new lighting package is available for $795 for all 1.8T models and R-Line SE, including Bi-Xenon headlights, LED Daytime Running Lights and LED rear license plate light.


Placing the original Beetle and the latest car next to one another, it’s clear that the lines of the rear sections are nearly identical, but the overall look is bolder and more dynamic. The Beetle also breaks free of the design geometry defined by three semi-circles—front fender, rear fender, and domed roof above it. The roof profile actually runs distinctly lower and the result is that today’s Beetle is bolder and more masculine than any of its forebears.

The Beetle is 71.2 inches wide, 58.5 inches tall, and 168.4 inches long. The development team also increased the car’s track widths and wheelbase compared with the New Beetle. The changed proportions give the latest Beetle a powerful and dynamic appearance.


Similar to the original Beetle, the current model has an extra glovebox integrated into the dashboard—the kaeferfach or “Beetle bin”. The lid folds upward, while the standard glovebox opens downward. Another classic feature is the auxiliary instrumentation package sited above the audio/navigation system that consists of an oil temperature gauge, a clock with stopwatch function, and a boost pressure gauge. This is standard on R-Line models.

Standard features on the Beetle include a rear spoiler; automatic headlights; power windows with one-touch up/down; six-way manually adjustable front seats with lumbar; and a leather-wrapped multifunction steering wheel, shifter knob, and brake lever.

Available premium features include aluminum-alloy-look pedals; a panoramic sunroof; leather seating surfaces; heated front seats; Keyless access with push-button start; three-color ambient lighting; voice control; navigation; and the Fender® Premium Audio System.

Front and rear passenger headroom is plentiful. The car has 37.1 inches of rear-seat headroom, 41.3 inches of front legroom, and 55.3 inches of front shoulder room. The overall interior volume is 85 cubic feet. The trunk offers 15.4 cubic feet of space: with the seats folded, the capacity increases to 29.9 cubic feet. A split-folding rear seat and a wide opening trunk lid ease loading and unloading.

One of the most significant advances in the 2016 Beetle comes in the form of its new MIB II touchscreen infotainment system. S models will feature a Composition Color touchscreen radio with a 5.0-inch resistive 400x240 color display and a host of standard features including AUX-in, SD card slots, and a USB multimedia interface with Apple iPhone® and iPod® compatibility, reverse camera display, and Bluetooth® technology.

The all-new infotainment system not only creates the foundation for the next generation of Volkswagen’s Car-Net® connected vehicle services platform, but also offers one of the most comprehensive suites of connected vehicle services and features available in the automotive industry today.  Features available through the new Car-Net are divided into three key areas, “App-Connect,” “Security & Service,” and “Guide & Inform.”

App-Connect. The Composition Media unit is available on SE, Dune, and R-Line SE models. Incorporating the features from the Composition Color unit, the Composition Media unit adds an 800x480 capacitive color touch display with proximity sensor, with a 6.3-inch screen. Other standard features include App-Connect smartphone integration, Bluetooth with the ability to send and receive SMS text messages with compatible phones, sync two phones simultaneously, two SD card slots, and a JPEG viewer, SiriusXM® Satellite Radio, HD Radio and support for lossless audio file format (Free Lossless Audio Codec FLAC).

SEL and R-Line SEL models feature the Discover Media unit, which captures the features available in the previous two units and adds 2.5D Navigation, one-shot voice destination entry, predicts possible destinations based on often used routes, and Destination Entry with Quick Search and Auto-complete, and Car-Net Guide & Inform.

Security & Service. Consumers have the ability to access the Car-Net Security & Service suite through the innovative online Customer Web Portal as well as an advanced app for smartphones, providing access to all the features available from virtually anywhere your mobile device is connected to wireless internet.

Available security related features include Automatic Crash Notification, which automatically notifies an operator who can quickly contact first responders in the event of an collision; Manual Emergency Call, a feature that allows for quick access to customer specialists at the touch of a button; Roadside Assistance, for added peace-of-mind in the event of trouble on the road; and Stolen Vehicle Location Assistance, which uses Car-Net Security & Service to assist law enforcement with locating your vehicle in the event that it is stolen.

In addition, VW Car-Net Security & Service offers other new features for 2016 model year including new layers of convenience such as remote vehicle access, remote door lock and unlock, remote honk and flash (of lights), last parked location information, and remote status check (doors and windows). Consumers will also be able to send a location from their connected smart device to the factory-installed compatible navigation system on select models. For consumers that prefer a more personal touch, agent destination assist is also available.

The Car-Net Security & Service also offers Family Guardian, a suite of features that help families. Features including speed alert, which notifies the owner of the vehicle when the pre-determined maximum speed limit is exceeded; and boundary alert, which lets you know when the vehicle has traveled outside of a pre-set virtual boundary.

Diagnostics and maintenance information is also available through Car-Net. A Vehicle Health Report allows Volkswagen customers to quickly check to see if their vehicle is in proper running order. When it’s time for scheduled service, Car-Net Security & Service not only notifies the customer, but provides a simple way to schedule a dealer visit. It can even identify the closest dealer in case you need a recommendation.

Available later this year, the VW Car-Net app for Apple Watch will allow VW customers to control a host of features and functions available through the iPhone app and Customer Web Portal, directly from their wrist. Apple Watch wearers can keep an eye on their vehicle from afar, remotely locking and unlocking doors and viewing the status of doors, windows and sunroof (open or closed). Consumers will also be able to find a parked vehicle quickly, with a map of the current vehicle location, walking or driving directions to the vehicle, and the ability to honk the horn and flash the lights remotely. Drivers will be able to check their fuel level, right from the Apple Watch. As with the Car-Net app for iPhone, Apple Watch wearers will also be able to receive alerts directly to their Apple Watch from the app.

Guide & Inform. Car-Net Guide & Inform offers an enhanced navigation and infotainment experience for VW consumers. Volkswagen has incorporated technologies that enhance existing navigation offerings while adding an additional level of information that empowers consumers.

Satellite navigation is refined with Car-Net Guide & Inform, incorporating several layers of information right onto the screen. MIB II-equipped Volkswagen models with in-vehicle navigation systems will now feature real-time fuel prices, sports scores, movie information and weather data as part of the three month SiriusXM Travel Link trial. VW customers will also enjoy real-time traffic information and a complimentary four-year SiriusXM Traffic trial.

Customers purchasing new Volkswagen models equipped with VW Car-Net connected vehicle services (not including App-Connect) will receive a no-charge trial for six months after purchase. To extend the benefits of this connectivity system, customers can choose from a number of VW Car-Net payment options: 1 year, for $199; 2 years for $378; 3 years for $540; or, month-to-month, for $17.99. App-Connect can be used free-of-charge and is not included as part of the subscription-based services.


The 2016 Beetle offers two engines and transmissions: the 1.8-liter TSI® turbocharged and direct-injection four-cylinder engine mated to a five-speed manual or a six-speed automatic; and the 2.0-liter TSI® turbocharged four-cylinder engine with the acclaimed DSG six-speed dual-clutch automatic or a six-speed manual.

The Beetle models feature an EA888 Gen 3 turbocharged and direct-injected four-cylinder engine that is made in Silao, Mexico. This 1.8-liter engine produces 170 horsepower and 184 pound-feet of torque. The EPA estimated fuel economy rating is 25 mpg city and 34 mpg highway when equipped with either the five-speed manual transmission or the six-speed automatic.

A version of the EA888 TSI engine, in 2.0-liter form, also powers the R-Line models. This award-winning double-overhead cam, 16-valve, 2.0-liter turbocharged inline four-cylinder engine produces 210 hp and 207 lb-ft of torque. While it gives the R-Line exhilarating performance, it is also highly efficient. With the DSG transmission, the R-Line gets EPA estimated fuel economy of 24 mpg city and 30 mpg highway; for the R-Line with six-speed manual, the figures are 23 mpg city and 31 mpg highway.

The DSG dual-clutch transmission combines the comfort and ease-of-use of an automatic with the responsiveness and economy of a manual. The six-speed, transversely-mounted DSG unit features two wet clutches with hydraulic pressure regulation. One clutch controls the “odd” gears—first, third, fifth and reverse—while the other operates the even gears. Essentially it is two gearboxes in one.

With DSG, the set-up allows the next-higher gear to be engaged but remain on standby until it is actually selected. In other words, if the Beetle is being driven in third gear, fourth is selected but not yet activated. As soon as the ideal shift point is reached, the clutch on the third-gear side opens, the other clutch closes and fourth gear engages under accurate electronic supervision.

Since the opening and closing actions of the two clutches overlap, a smooth gearshift results and the entire shift process is completed in less than four-hundredths of a second. In addition to its fully automatic shift mode, DSG has a Tiptronic® function to permit manual gear selection.


All Beetle models are fitted with a strut-type front suspension with a lower control arm and an anti-roll bar: on the Beetle, this is 22 mm in diameter and is increased to 23 mm on the R-Line. All Beetle models feature a multi-link independent rear suspension, with coil springs, telescopic dampers, and an 18-mm-diameter anti-roll bar.

Beetle models have standard anti-lock brakes (ABS) with electronic brake pressure distribution (EBD). The Beetle has 11.3-inch-diameter vented front discs and 10.7-inch-diameter rear disc brakes. The R-Line has larger 12.3-inch-diameter vented front discs, with red calipers.

To help ensure that power is applied properly in challenging conditions, the R-Line model features the XDS® cross differential (limited-slip) system that helps electronically monitor input from various wheel sensors and, in the event of slippage, transfers extra torque to the wheel or wheels with the most traction.


The starting point in the Beetle’s safety armory is a very rigid body structure that uses ultra-high-strength, hot-formed steels in the crash-load paths and seamless laser welds. Electronic Stability Control (ESC) is standard. Front and head-thorax side airbags are also among the standard equipment.

The Automatic Post-Collision Braking system is a new standard safety feature for model year 2016. This system builds on the premise that a collision is rarely a single, instantaneous action, but rather a series of events that follow the initial impact—the most significant of which can cause additional collisions. The Automatic Post-Collision Braking system helps address this by applying the brakes when a primary collision is detected by the airbag sensors, thus helping reduce residual kinetic energy and, in turn, the chance of additional damage.

The Beetle also includes Volkswagen’s Intelligent Crash Response System that shuts off the fuel pump, unlocks the doors, and switches on the hazard lights if the car is involved in certain types of collisions.

Driver Assistance Systems

The available Blind Spot Monitor system utilizes a flashing symbol in the outer area of the side mirrors to help indicate the presence of vehicles in the blind spot next to the Beetle. The system uses radar sensors to help monitor a space around the vehicle with a range of approximately 65 feet.

Beetle models that are equipped with Blind Spot Monitor are automatically equipped with the Rear Traffic Alert system as well. This system not only helps alert the driver to stationary and moving vehicles directly behind the Beetle, but also helps detect vehicles approaching from the side that may be difficult for the driver to see. Like the Blind Spot Monitor, it offers a sizable range of 65 feet, and will present an acoustic warning and apply the brakes if a potential impending collision is detected.

Limited Warranty
The 2016 Beetle is offered with Volkswagen’s five-year/60,000-mile powertrain limited warranty and three-year/36,000-mile new vehicle limited warranty.


Model Line-up

Beetle 1.8T S

The new value-oriented 1.8T S model, which has a starting MSRP of $19,795, comes standard with: a rear spoiler; 16-inch “Whirl” aluminum-alloy wheels; automatic headlights and an auto-dimming mirror; cloth seats; power windows with one-touch up/down; six-way manual adjustable front seats with lumbar; trip computer;  a leather-wrapped multifunction steering wheel, shift knob and parking brake; a split folding rear seat; a front center console with armrest; Bluetooth; MIB II Composition Color touchscreen radio with USB and 5-inch display; and a six-speed automatic transmission.

Beetle 1.8T SE (replaces 2015 base model)

The Beetle 1.8T SE adds to the S model: 17-inch “Turbine” aluminum-alloy wheels; heatable front seats; heated front washer nozzles; V-Tex leatherette seating surfaces; three-color ambient lighting; rearview camera; voice control; MIB II Composition Media touchscreen radio with USB, VW Car-Net App-Connect and a 6.3-inch display; VW Car-Net connected vehicle services; and SiriusXM Satellite Radio with three-month trial subscription. The SE model is fitted with a five-speed manual transmission; a six-speed automatic transmission is a $1,100 option. The model starts at $21,350.

Beetle Dune

The Beetle Dune starts at  $23,995 and adds the following features: unique front and rear fascias; large rear spoiler; wheelarch extensions; unique spring/damper package; 18-inch Canyon aluminum-alloy wheels; LED taillights; Park Distance Control; Dune-specific interior contrast stitching; and a six-speed automatic transmission. A Tech Package is available for $1,695 and includes the Climatronic® dual-zone automatic climate control, the Fender® Premium Audio System, KESSY® keyless access with push-button start, and a tilt-and-slide sunroof.

Beetle 1.8T SEL (replaces 2015 1.8T with Sunroof)

Starting at $25,975, this trim takes the SE standard equipment and adds: 18-inch “Disc” aluminum-alloy wheels; a panoramic sunroof with tilt and slide; Keyless access with push-button start; Blind Spot Monitor with Rear Traffic Alert; MIB II Discover Media touchscreen navigation with USB, VW Car-Net App-Connect and a 6.3-inch display. A six-speed automatic transmission comes standard.

Beetle R-Line SE (replaces 2015 2.0T R-Line base model)

Starting at $25,995, the R-Line SE takes all the equipment listed on the 1.8T S and adds the 210-hp TSI turbocharged engine; 18-inch “Twister” aluminum-alloy wheels; sport suspension; R-Line front and rear bumpers; front foglights; gloss black exterior mirror housings and door sills; red-painted brake calipers; and R-Line badges on the front fenders. Inside, the R-Line adds aluminum-alloy-look pedals; heatable front cloth sport seats; three-color ambient lighting; R-Line door sill kickplates; MIB II Composition Media touchscreen radio with USB, VW Car-Net App-Connect and a 6.3-inch display; VW Car-Net connected vehicle services; SiriusXM Satellite Radio with three-month subscription; voice control; and rearview camera. A six-speed manual is standard, while the six-speed DSG dual-clutch automatic transmission is available as a $1,100 option.

Beetle R-Line SEL (replaces 2015 2.0T R-Line with Sunroof, Sound, and Navigation)

This model adds the 19-inch “Tornado” aluminum-alloy wheels; Bi-Xenon headlights and LED DRLs; panoramic sunroof; Vienna leather seating surfaces; Keyless access with push-button start; Blind Spot Monitor with Rear Traffic Alert; MIB II Discover Media touchscreen navigation with USB, VW Car-Net App-Connect and a 6.3-inch display; and the Fender Premium Audio System. The base MSRP is $31,450. A six-speed manual is standard, while the six-speed DSG dual-clutch automatic transmission is available as a $1,100 option.



Competitive Set

Beetle 1.8T: Fiat 500, Scion tC, Mini Cooper

Beetle R-Line: Fiat 500 Abarth, Mini Cooper S


About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, CC, Eos, e-Golf, Golf, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan and Touareg vehicles through approximately 652 independent U.S. dealers. Visit Volkswagen of America online at or to learn more.


This press release and images of the 2016 Beetle are available at Follow us @VWNews.

“Climatronic”, “KESSY”, “DSG”, “R-Line”, “TSI”, “VW”, “Volkswagen”, “XDS”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. “Car-Net” is a registered trademark of Volkswagen Group of America, Inc. “CarPlay”, “iPhone” and “iPod” are registered trademarks of Apple Inc. “Bluetooth” is a registered trademark of Bluetooth SIG, Inc. “MirrorLink” is a registered trademark of the Car Connectivity Consortium LLC. “Fender” is a registered trademark of Fender Musical Instruments Corporation. “Android Auto” is a trademark of Google Inc. “SiriusXM” and “SiriusXM Satellite Radio” are trademarks of SiriusXM Radio, Inc. “Tiptronic” is a registered trademark of Dr. Ing h.c. F. Porsche Ag. All other trademarks are the property of their respective owners.

Features and technical data apply to models offered in the USA. They may differ in other countries.

All prices listed are the Manufacturer’s Suggested Retail Price and exclude transportation, taxes, title, options, and dealer charges. 

Stated horsepower and torque numbers for the TSI engine are achieved using premium gasoline. Performance may decrease slightly with the use of regular fuel.

Where stated, TSI fuel economy values (mpg) are EPA estimates.  See for details. Actual mileage will vary and depends on several factors including driving habits and vehicle condition.

Always pay careful attention to the road, and do not drive while distracted. VW Car-Net App-Connect features require compatible device, operating system, and mobile app. Standard text and data usage rates apply. See mobile app provider for terms and privacy.

VW Car-Net connected vehicle services provided by Verizon Telematics, Inc. Available only on select models. See applicable Terms of Service and Privacy Policy available at for details.

The Intelligent Crash Response System (ICRS) will only activate in a collision where the airbags deploy or safety belt pretensioners activate. Not all collisions cause airbags to deploy or safety belt pretensioners to activate.