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2016 BEETLE DUNE BROADENS THE MODEL LINEUP WITH NEW DESIGN AND PREMIUM FEATURES

Nov 17, 2015

Drawing inspiration from classic Baja Bugs, the Dune offers striking new design features and premium content

  • Offered as both a coupe and a convertible
  • Bolder exterior styling features new bumpers, side moldings, wheel design, and raised ground clearance
  • New technology for Beetle lineup includes LED taillights and Park Distance Control
  • Standard equipment for Beetle Dune Coupe includes VW Car-Net® App-Connect technology, USB connectivity, and rearview camera
  • New available Lighting and Technology Packages
  • Starting price of $23,995 for well-equipped Beetle Dune Coupe

Las Vegas, NV– Volkswagen of America, Inc. today announced pricing for the 2016 Beetle Dune coupe, which will go on sale in Spring. The Coupe will start at $23,995, offering a great value for a feature-laden vehicle. Inspired by classic Baja Bugs, the vehicle will enter the Beetle family as a new trim, offering a rugged addition to the rest of the model lineup.

“The new Dune successfully captures the iconic spirit of Baja Beetles, with a more rugged feel and amenities never before offered on the third-generation Beetle,” said Joerg Sommer, Vice President, Product Marketing and Strategy, Volkswagen of America, Inc. “With its sporty and aggressive design and a number of the new technology features, we are confident that the Dune will appeal to both new and returning Beetle customers.”

Overall, the Beetle Dune has a bolder appearance in the Beetle range, thanks to the fitment of new front and rear fascias and pronounced black wheelarch extensions that flow into the bumpers. Additionally, the Dune’s raised ride height of 0.4 inches and a body that is 0.6 inches wider give it a more rugged stance.

Highlighting the front end’s new look, the bumper features a large central air intake that widens towards its bottom edge, and a black honeycomb screen has an aluminum-look surround that morphs into the front skid plate. On either side of the intake, two black honeycomb vents contain the foglights. A Lighting Package will be available, which will add Bi-Xenon headlights with LED Daytime Running Lights and LED rear license plate lighting.

The side of the vehicle is characterized by the contrast between the polished aluminum sills and black trim strips that are reminiscent of the original Beetle running boards. Distinctive 18-inch Canyon aluminum-alloy wheels are fitted with 235/45 all-season tires. The side mirrors have contrasting black lower portions and Reflex Silver uppers, and “Dune” graphics are displayed on both doors. At the back, the Dune features a large rear spoiler, standard LED taillights, and a new bumper design that integrates matte black and aluminum elements, as at the front of the car. The rear diffuser also acts as a skid plate.

Inside, the 2016 Beetle Dune features sport seats with contrasting orange stitching and a leather-wrapped multifunction steering wheel. Standard equipment includes the new MIB II infotainment system, which serves as the foundation for Volkswagen’s available Car-Net® suite of features. VW Car-Net connectivity includes App-Connect technology which allows integration with the three major smartphone platforms—Apple CarPlay®, Android Auto™ and MirrorLink®—allowing seamless integration for compatible smartphones.

The Dune is fitted with the Composition Media infotainment system that has a 6.3-inch screen with a capacitive touch sensor (similar to smartphone and tablet technology) that enables gesture controls like swiping and pinch-zooming. MIB II also features a proximity sensor, which detects when a hand is nearby and automatically switches its display to allow easier selection of specific features. USB and Bluetooth® connectivity for compatible devices are standard, along with a rearview camera and the Park Distance Control (Park Pilot) system. A Technology Package will also be available, which adds Climatronic® dual-zone automatic climate control, the award-winning Fender® Premium Audio System, KESSY® keyless access with push-button start, and a tilt-and-slide sunroof.

Just like the rest of the Beetle range, the Dune is fitted with the Automatic Post-Collision Braking System as standard. This builds on the premise that a collision is rarely a single, instantaneous action, but rather a series of events that follow the initial impact—the most significant of which can cause additional collisions. The Automatic Post-Collision Braking System helps address this by applying the brakes when a primary collision is detected by the airbag sensors, thus helping reduce residual kinetic energy and, in turn, the chance of additional damage. Other standard safety features include standard Electronic Stability Control (ESC) and front and head-thorax side airbags.

The 2016 Beetle Dune will be available in three exterior colors: Sandstorm Yellow, Pure White, or Deep Black Pearl. Sandstorm Yellow cars have an interior that features body color upper door trims and dashpads, whereas the Pure White and Deep Black Pearl vehicles have black door and dashpad trim.

At launch, the Beetle Dune will be equipped with a 1.8-liter direct-injection and turbocharged TSI® four-cylinder engine, offering 170 horsepower and 184 pound-feet of torque, mated to a six-speed automatic transmission. The Dune Convertible goes on sale in the U.S. after the Coupe and will arrive in showrooms during the third quarter of 2016.

 

About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc., (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, CC, Eos, e-Golf, Golf, Golf GTI, Golf SportWagen, Golf R, Jetta, Passat, Tiguan, and Touareg vehicles through approximately 652 independent U.S. dealers.

 

Notes:

This press release and images of the 2016 Beetle Dune are available at media.vw.com. Follow us @VWNews.

“Climatronic”, “KESSY”, “TSI”, “VW”, “Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. “Car-Net” is a registered trademark of Volkswagen Group of America, Inc. “Android Auto” is a trademark of Google Inc. “Apple CarPlay” is a registered trademark of Apple Inc. “Bluetooth” is a registered trademark of Bluetooth SIG, Inc. “Fender” is a registered trademark of Fender Musical Instruments Corporation. “MirrorLink” is a registered trademark of the Car Connectivity Consortium LLC.  All other trademarks are the property of their respective owners.

Features and technical data apply to models offered in the USA. They may differ in other countries.
 


 

 

Contact:

Jessica Anderson
703-364-7919
Jessica.Anderson@vw.com                        

Mark Gillies
703-364-7104
Mark.Gillies@vw.com