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VOLKSWAGEN REVISITS FAN FAVORITE WITH THE LAUNCH OF THE 2016 BEETLE DENIM

Nov 17, 2015

The special edition Beetle Denim is a contemporary tribute to the 1970s Beetle Jeans model

  • Exclusive short-run model, arriving in dealerships in early 2016
  • Equipped with 17-inch Heritage wheels and 1.8-liter TSI® engine
  • Original interior design, including unique seating surfaces and  jeans-inspired seat pockets

Herndon, VA – Volkswagen of America Inc. announced today the launch of the special edition 2016 Beetle Denim. Paying homage to the 1970s Jeans Bug, the vehicle revives the rich heritage of the Beetle brand, offering fans a modern take on this classic model.

As a special edition vehicle, exclusive design elements have been added to the 2,000 production units. The 2016 Beetle Denim is offered in two exterior color options—Pure White or Stonewashed Blue. The production run will be split equally between the two colors. The convertible top has been finished in Dark Blue with a brand new textured fabric that resembles denim.

Interior design features include a unique light-blue-and-silver dashpad and jeans-inspired seat pockets with small Beetle tabs in red.  The light blue denim-color cloth seating surfaces also feature white piping and dark blue leatherette accents.

For model year 2016, the vehicle is equipped with Volkswagen’s new MIB II Composition Color infotainment system, which offers higher resolution, faster processing speeds, and crisper graphics than ever before. A 5.0-inch resistive touchscreen display comes with a host of standard features including AUX-in, SD card slots, and a USB multimedia interface with iPhone® and iPod® device connectivity, and Bluetooth® technology for compatible devices.

Available in the United States with a 1.8-liter turbocharged and direct-injection TSI® engine and a six-speed automatic transmission, the Beetle Denim produces 170 horsepower and 184 pound-feet of torque. The 2016 Beetle Denim will be a value model in the Convertible lineup.

About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc., (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, CC, Eos, e-Golf, Golf, Golf GTI, Golf SportWagen, Golf R, Jetta, Passat, Tiguan, and Touareg vehicles through approximately 652 independent U.S. dealers.

Notes:

This press release and images of the 2016 Beetle Denim are available at media.vw.com. Follow us @VWNews.

“TSI”, “Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. “Bluetooth” is a registered trademark of Bluetooth SIG, Inc. “iPod” and “iPhone” are registered trademarks of Apple, Inc.

Features and technical data apply to models offered in the USA. They may differ in other countries.
 

Contact:

John Schilling
703-364-7345
John.Schilling@vw.com               

Mark Gillies
703-364-7104
Mark.Gillies@vw.com