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VOLKSWAGEN ANNOUNCES 2017 #PINKBEETLE LIMITED-EDITION MODEL

Jun 1, 2016

First production pink-colored Beetle is destined to be an instant social media influencer

  • Exclusive limited-edition model will be built as a coupe and a convertible
  • Features unique Fresh Fuchsia Metallic paint and vibrant interior trim
  • First vehicle to be named as its own hashtag

Herndon, VA – Volkswagen of America Inc. announced today that the #PinkBeetle will go into production as a 2017 model, having been shown as a concept at the 2015 New York Auto Show. The first vehicle ever to officially be named as its own hashtag, the exclusive run of #PinkBeetle models will be available in coupe and convertible configurations and will go on sale in the Fall. Pricing of this value-oriented limited-edition model will be announced closer to launch.

The 2017 #PinkBeetle will be offered in limited quantities across the United States. With a 1.8-liter turbocharged direct-injection TSI® engine and a six-speed automatic transmission, #PinkBeetle produces 170 horsepower and 184 pound-feet of torque, and is poised to become an immediate automotive trending topic.

Offered in its own unique shade of Fresh Fuchsia Metallic paint, the special edition Beetle model’s eye-catching paint is contrasted by gloss-black mirror caps and black running boards. Coupes are fitted with 17-inch multi-spoke Linas aluminum-alloy wheels, while #PinkBeetle Convertible models feature the 18-inch five-spoke Twister design. Both coupe and convertible versions have Bi-Xenon headlights with LED Daytime Running Lights, LED taillamps and LED rear license plate lighting as standard.

Interior design features of the #PinkBeetle include a black dashpad with surrounding pink accent and a leather-wrapped multifunction steering wheel. The Pink Club cloth seats are reminiscent of the signature plaid inserts of the GTI, replacing the classic design’s red striping with a perfectly-matched pink hue.  Standard equipment includes Volkswagen’s MIB II infotainment system, which serves as the foundation for the VW Car-Net® App-Connect suite of features. App-Connect technology enables smartphone integration through three major platforms—Apple CarPlay®, Android Auto™ and MirrorLink®—allowing seamless connectivity for compatible devices.

The #PinkBeetle is fitted with Volkswagen’s Composition Media infotainment system that has a 6.3-inch screen with a capacitive touch sensor (similar to smartphone and tablet technology) to enable gesture controls like swiping and pinch-zooming. MIB II also features a proximity sensor, which detects when a hand is nearby and automatically switches its display to allow easier selection of specific features. USB and Bluetooth® connectivity for compatible devices is standard, along with a rearview camera and a 3-month trial of SiriusXM® Satellite Radio. Other standard equipment includes heatable front seats and KESSY® Keyless access with push-button start.

 

About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc., (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, CC, Eos, e-Golf, Golf, Golf GTI, Golf SportWagen, Golf R, Jetta, Passat, Tiguan, and Touareg vehicles through approximately 652 independent U.S. dealers.

Notes:

This press release and images of the 2017 #PinkBeetle are available at media.vw.com. Follow us @VWNews.

“KESSY”, “TSI”, “Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. “Car-Net” is a registered trademark of Volkswagen Group of America, Inc. “CarPlay” is a registered trademark of Apple Inc. “Bluetooth” is a registered trademark of Bluetooth SIG, Inc. “MirrorLink” is a registered trademark of the Car Connectivity Consortium LLC. “Android Auto” is a trademark of Google Inc. “SiriusXM” and “SiriusXM Satellite Radio” are trademarks of SiriusXM Radio, Inc. All other trademarks are the property of their respective owners.

Features and technical data apply to models offered in the USA. They may differ in other countries.

Always pay careful attention to the road and do not drive while distracted.

 

 

CONTACT:          

Mark Gillies
703-364-7104
mark.gillies@vw.com                                    

William Gock
703-364-7726
william.gock@vw.com