VOLKSWAGEN OF AMERICA APPOINTS DR. HENDRIK MUTH AS VICE PRESIDENT, PRODUCT MARKETING AND STRATEGY
Aug 3, 2016
Herndon, VA (August 3, 2016) – Volkswagen of America, Inc. today announced that Dr. Hendrik Muth, 42, has been named Vice President, Product Marketing and Strategy, effective August 1. In this position, Muth will oversee all Product Marketing activities which include the current and future Volkswagen brand vehicle portfolio for the entire U.S. He will report directly to Mark McNabb, Chief Operating Officer, Volkswagen of America.
Before joining Volkswagen of America in 2012, Muth lead the Sales & Marketing branch of Volkswagen Consulting, as well as the Product Marketing and Communications department of Volkswagen R GmbH / Volkswagen Zubehoer. Within Volkswagen of America, Muth successfully expanded the R and accessories activities. Since 2014 he was additionally responsible for portfolio and pricing for the Volkswagen brand.
A native from Germany but with US family ties, Muth graduated from Universitaet Karlsruhe and holds an MBA degree from Temple University, Philadelphia and a Doctorate from Universitaet Siegen, Germany.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, CC, Eos, e-Golf, Golf, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan and Touareg vehicles through approximately 652 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.
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