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VOLKSWAGEN ANNOUNCES PRICING OF CHATTANOOGA-BUILT 2018 ATLAS, STARTING AT $30,500

Apr 3, 2017

The thoughtfully-designed Atlas packs a great value, offering generous space, sophisticated driving dynamics and a host of available driver assistance and technology features

  • Pricing starts at $30,500 for the four-cylinder turbocharged 2.0L TSI® S FWD model (late availability)
  • Five trim levels, priced for the heart of the competitive SUV market
  • Two engine options: four-cylinder TSI® turbo or the available powerful VR6®, both with eight-speed automatic transmissions
  • Optional 4Motion® all-wheel-drive system on V6 models
  • Comfortable seating for up to seven adults, with innovative access system for the third row
  • Available interior features include innovative Volkswagen Digital Cockpit instrumentation
  • Only vehicle in its class to offer Automatic Post-Collision Braking System

HERNDON, VA (April 3, 2017) — Volkswagen of America, Inc., today announced pricing of the all-new, seven-passenger 2018 Atlas. With a starting Manufacturer Suggested Retail Price (MSRP) of $30,500 for the four-cylinder turbo 2.0L TSI® S FWD model (late availability), and $31,900 for the 3.6-liter V6 S FWD model, the Chattanooga-built SUV is loaded with standard equipment and available technology features. For maximum utility and comfort, the Atlas offers a spacious interior, with innovative access to the third row.

Based on the award-winning Modular Transverse Matrix (MQB) architecture, the Atlas is also fun-to-drive, a signature of Volkswagen vehicles. Atlas models will be available with two engine options, both with an eight-speed automatic transmission: the four-cylinder turbocharged and direct-injection 2.0-liter TSI engine, which produces 235 horsepower and 258 lb-ft of torque (achieved using premium fuel), and the 3.6-liter VR6® engine, which makes 276-horsepower and 266 lb-ft of torque. An optional 4Motion® all-wheel-drive system is available on VR6 models.

The 2018 Atlas is scheduled to arrive in dealerships in May, and will be available in five trim levels to meet the diverse needs and tastes of U.S. customers.

MODEL LINE UP

Atlas S (Late availability)
The Atlas TSI S starts at $30,500 and features a standard four-cylinder turbocharged 2.0L TSI engine. Standard exterior features include 18-inch aluminum-alloy wheels; stainless-steel roof rails; LED headlights with LED Daytime Running Lights (DRL); and a rearview camera. Inside, standard equipment includes a 6.5-inch Composition Color touchscreen infotainment system with Bluetooth® connectivity for compatible devices, USB port, Car-Net® App-Connect for compatible devices, enabling seamless integration with the three major smartphone platforms—Apple CarPlay™, Android Auto™ and MirrorLink®; 6 speakers; cruise control; and privacy glass. A 3.6-liter V6 S FWD model is available for $31,900. A 3.6-liter V6 S AWD model is available for $33,700.

Atlas S Launch (Limited availability)
Available at launch, and only with the 3.6-liter VR6 engine, the Atlas S Launch model is available as a frontwheel-drive model for $33,500, and with all-wheel drive for $35,300. This model adds the following features to the S trim offerings: panoramic sunroof; Homelink® garage door opener; footwell lighting; 8.0-inch Composition Media touchscreen infotainment system; and SiriusXM® Satellite Radio with a three-month trial subscription.

Atlas SE
Starting at $33,590, the Atlas SE builds off of the S trim. Features include heated door mirrors; automatic headlights; rain-sensing windshield wipers; Blind Spot Monitor w/Rear Traffic Alert; foglights; KESSY® keyless access w/push-button start; multi-function leather-wrapped steering wheel; V-Tex leatherette seating surface; heated front seats; rear sunshades; and 10-way power driver seats. The SE trim also features the 8.0-inch Composition Media touchscreen infotainment system with SiriusXM® Satellite Radio; 8 speakers; and 3 additional USB ports. A 3.6-liter V6 SE FWD model is available for $34,990. A 3.6-liter V6 S AWD model is available for $36,790.

Atlas SE with Technology
The Atlas SE with Technology model starts at $35,690, and includes a slate of modern convenience and advanced connectivity and driver assistance features, including: Adaptive Cruise Control (ACC); Forward Collision Warning and Autonomous Emergency Braking with Pedestrian Monitoring (Front Assist); Lane Departure Warning (Lane Assist), which actively helps the driver steer the car back into its lane if the driver takes his or her hands off the wheel for a defined period of time, or the vehicle crosses a lane marking without use of a turn signal; power liftgate; remote start; Climatronic® 3-zone automatic air conditioning; and an autodimming rearview mirror. A 3.6-liter V6 SE with Technology FWD model is available for $37,090. A 3.6-liter V6 SE with Technology AWD model is available for $38,890.

Atlas SEL
The Atlas SEL builds on the specifications of the SE with Technology model. For a starting price of $39,160, customers can enjoy even more upscale features: a panoramic sunroof; Easy Open liftgate; 8-way power passenger seat; memory function for driver’s seat and exterior mirrors; front and rear Park Pilot and a convenient 115v power outlet in the second row (rear of the center console). VR6 models are equipped with a factory-installed tow hitch. A 3.6-liter V6 SEL FWD model is available for $40,890. A 3.6-liter V6 SEL AWD model is available for $42,690.

Atlas SEL Premium
Available only with 4Motion AWD system and 3.6-liter VR6 engine, the Atlas SEL Premium starts at $48,490. This top-of-the-line model increases the luxury quotient with: the sophisticated 12.3-inch Volkswagen Digital Cockpit, allowing drivers to reconfigure how they view vehicle information; 20-inch aluminum-alloy wheels; navigation; LED taillights; power-folding door mirrors; door mirrors with puddle lights; leather seating surfaces; ventilated front seats; heated rear seats; heated steering wheel; automatic High Beam Control (Light Assist); and ambient lighting. The Atlas SEL Premium also adds the following driver assistance and infotainment features: Parking Steering Assistant (Park Assist); Area View camera; and the Fender® Premium Audio System, with a 12-channel, 480-watt amplifier and 12 speakers.

Destination for all Atlas trims is $925.

Option Packages

Captain’s Chairs. Replacing a second-row bench seat, for a total seating capacity of six, Captain’s Chairs will be available in the SE, SE w/ Technology, SEL and SEL Premium models for $625. (Late availability)

R-Line. A performance-inspired R-Line package will be available on Atlas SE and SEL trims for $1,960, and augments the SUV with exterior and interior design elements that give it an even sportier appearance. (Late availability)

Black Wheels. Black 20-inch aluminum-alloy wheels are available on the SEL model for $995 and on the SEL Premium model for $235.

 

About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, CC, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan and Touareg vehicles through approximately 650 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.

 

Notes: This press release and images of the 2018 Atlas will be available at media.vw.com. Follow us @VWNews.

“4Motion”, “Climatronic”, “KESSY”, “TSI”, “VR6”, “VW”, “Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. “Car-Net” is a registered trademark of Volkswagen Group of America, Inc. “CarPlay”, is a trademark of Apple Inc. “Bluetooth” is a registered trademark of Bluetooth SIG, Inc. “MirrorLink” is a registered trademark of the Car Connectivity Consortium LLC. “Fender” is a registered trademark of Fender Musical Instruments Corporation. “Android Auto” is a trademark of Google Inc. All other trademarks are the property of their respective owners.

Features and technical data apply to models offered in the USA. They may differ in other countries.

App-Connect features require compatible device, operating system, and mobile apps. See mobile device and app providers for terms and privacy. Always pay careful attention to the road, and do not drive while distracted. Not all features available on all operating systems. Standard text and data usage rates apply.

 

CONTACT:

Mark Gillies
703-364-7104
Mark.Gillies@vw.com

Jessica Anderson
703-364-7919
Jessica.Anderson@vw.com