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May 22, 2017

The all-new Volkswagen Atlas SUV serves the thirteen finalists in a variety of ways throughout the season.

Herndon, VA – Volkswagen of America, Inc., announced today its return as the official automotive sponsor of the new season of Food Network Star, premiering Sunday, June 4th at 9pm ET/PT on Food Network. This season, all thirteen finalists will get to experience the all-new Volkswagen Atlas as they venture into a series of culinary battles for the ultimate title of Food Network Star.

“We are very excited to return to Food Network Star for a third consecutive year, this time with the all-new Volkswagen Atlas,” said Vinay Shahani, Senior Vice President, Marketing, Volkswagen of America “As the first seven-seater SUV to wear the Volkswagen badge, this vehicle marks a new chapter in the Volkswagen story. Its strong capabilities and versatility make it a perfect fit for a dynamic competition like Food Network Star.”

The Volkswagen Atlas will be featured throughout the competition, both transporting the competitors and hauling ingredients for specific challenges. The vehicle will also make a prominent appearance on web series Star Salvation on, where eliminated chefs compete to return to Food Network Star

Assembled alongside the Passat in Chattanooga, Tennessee, the all-new Atlas arrives in dealerships with a six-year or 72,000-mile (whichever occurs first) New Vehicle Limited Warranty, and with coverage that’s transferable beyond the first owner, making it America’s Best SUV Bumper-to-Bumper Transferable Warranty.

To view the all-new Atlas, tune in to Food Network Star, premiering Sunday, June 4th at 9pm ET/PT on Food Network and every Sunday through the season finale on August 13th.

For additional information on the series, visit

Follow @VW on Twitter and Facebook for the latest updates on this partnership.


About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Atlas, Beetle, Beetle Convertible, CC, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan and Touareg vehicles through approximately 652 independent U.S. dealers. Visit Volkswagen of America online at or to learn more.


MY2018 Atlas 6 years/72,000 miles (whichever occurs first) New Vehicle Limited Warranty.  Based on manufacturers’ published data on transferable Bumper-to-bumper/Basic warranty only.  Not based on other separate warranties.  See owner’s literature or dealer for warranty limitations.

This press release and images of the all-new Atlas are available at Follow us @VWNews.




William Gock