CEO and President of Volkswagen Group of America, Inc. and head of Volkswagen brand in North America
Scott Keogh is chief executive officer and president of Volkswagen Group of America and head of the Volkswagen brand in North America. He assumed the position in November 2018 and oversees all Volkswagen brand activities in the U.S., Mexico and Canada, including factories in Tennessee and Mexico. As head of the Group, he heads the U.S. operations of Audi, Bentley, Bugatti, Lamborghini, and VW Credit Inc.
Prior to this role, Scott was president of Audi of America, where he led the brand to continual new monthly sales records. He oversaw strategic forays into new vehicle segments in the American market and crucial product launches that significantly broadened the Audi product line in the U.S. Scott helped forge new marketing relationships for the brand. And he made priorities of sharpening the Audi dealer network and of promoting the vast improvements in Audi product quality.
Scott stepped into the top management position at Audi in June 2012 after serving as chief marketing officer for six years. As CMO, he led the revival of the Audi brand with innovative marketing tactics that lead to record awareness and brand strength.
He joined Audi from a position as general manager of marketing communications for Mercedes-Benz USA.
Scott is a native of Old Brookville, New York. He lives in McLean, Virginia with his wife and three young children.