VOLKSWAGEN HOSTS "JETTA HAUS" POP-UP EVENTS TO CELEBRATE THE LAUNCH OF THE ALL-NEW 2019 JETTA
May 9, 2018
The Jetta Haus experience kicks off in Chicago and Miami, followed by Los Angeles and New York, and will feature live music, DJ sets, local visual artists and closed-course test drives
Herndon, VA (May 9, 2018) — Volkswagen of America, Inc. is pleased to introduce Jetta Haus, a series of pop-up events in Chicago, Miami, Los Angeles and New York, designed to celebrate the launch of the all-new 2019 Volkswagen Jetta. Open to the public and free to attend, Jetta Haus festivities will feature: live music from breakout performers, including Interscope™ and Red Bull Records™ artist (in NY); DJ sets from SiriusXM® and Beats™ by Dr. Dre talent; snacks and treats; beverages provided by Red Bull™; arcade games; an interactive “Betta Lab” art experience; and closed-course test drives in the 2019 Jetta showcasing the vehicle’s turbocharged performance, modern style and available premium BeatsAudio™ sound.
Based off Volkswagen’s award-winning MQB architecture, the 2019 Jetta dons a new sophisticated coupe-like exterior design, offers impressive interior space, competitive fuel economy and upscale technology features, from available automatic cruise control to available 10-color ambient lighting. The all-new Jetta goes on sale this month, starting at $18,545, which is lower than the previous model.
“Every generation of Jetta, since its introduction in 1979, was built pragmatically to meet the needs of drivers of the time. Now in its seventh generation, the 2019 Jetta is bigger, more refined, packs the latest technologies, and is offered at a price point more attractive than ever,” said Derrick Hatami, Executive Vice President, Sales and Marketing, Volkswagen of America, Inc. “The Jetta Haus events allow drivers to experience the progression of Jetta in a way that captures the vehicle’s vibrancy and timeless fun-to-drive appeal. We are excited to connect with guests across the cities at our open house party.”
Rounding out the full Jetta Haus experience is the Volkswagen “Betta Lab,” an interactive art exhibition inspired by Jetta’s available 10-color ambient lighting and premium BeatsAudio™ sound that takes attendees on a sensory journey through light, sound and motion.
Jetta Haus activities kick off in Chicago and Miami concurrently, from May 11 through May 13, and continue in Los Angeles and New York, from May 18 through May 20. A lineup of talent and venues in Chicago and Miami are listed below. Confirmed artists for Los Angeles and New York will be announced closer to the event date.
Jetta Haus | Chicago | Zhou B Art Center, 1029 W 35th St., Chicago, IL 60609
Jetta Haus | Miami | SohoStudios Wynwood, 2136 NW 1st Ave. Miami, FL 33127
For updates on Jetta Haus or to sign up to attend, visit www.JettaHaus.com.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Atlas, Beetle, Beetle Convertible, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan, and Tiguan Limited vehicles through more than 650 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.
This press release and images of the 2019 Jetta are available at media.vw.com. Follow us @VWNews.
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30 city/40 highway mpg (2019 Jetta, 1.4-liter TSI® engine and Automatic Transmission). EPA estimates. Your mileage will vary and depends on several factors including your driving habits and vehicle condition.