Volkswagen Group of America pays it forward at the 2018 National Urban League Conference

Sep 19, 2018

Herndon, VA (September 19, 2018) – Volkswagen Group of America, Inc. (VWGoA) today announced that employees, along with Howard and INROADS summer interns, recently traveled to Columbus, Ohio to volunteer their time at the nation’s largest annual civil rights conference, the 2018 National Urban League (NUL) Conference. VWGoA has been a proud sponsor of the annual NUL conference for over a decade.

“We want people to know that we are not just a company that shows up to take resources out of the community, but we are also a company that shows up to give,” said Machelle Williams, Sr. Director Diversity & Inclusion, VWGoA. “Our National Urban League partnership is about giving back to the community in meaningful ways. Although, we did display some pretty awesome cars to help raise awareness of our iconic brands!”

During the conference, event attendees and participants visited the VWGoA-sponsored Volunteer Zone to fill backpacks with essential school supplies for students from low-income families in the greater Columbus area. Together, VWGoA colleagues and conference attendees filled 1,500 backpacks for local children and 6,000 school supply bags.

The backpacks and school supplies were distributed to the local community at a free, back-to-school event in the Columbus area shortly after the conference. In addition to the backpacks, four teachers from four different schools were gifted with teacher kits, which consisted of essential back to school supplies.

Conference-goers also had the opportunity to interact and take pictures with VWGoA vehicles on display, including the all-new 2019 Volkswagen Jetta, the Lamborghini Huracán Spyder and the Audi S5 Sportback.

In addition to backpacks, VWGoA also gave out flashlights, bumper stickers, wristbands and reusable cups to those attending the conference from the Columbus community.

“Engaging with the Columbus community was a great experience for me because it allowed me to interact with people from different backgrounds than my own,” said Rasheed Evelyn, INROADS Intern, Government and Public Affairs, VWGoA. “I was able to gain some insight into what makes this community unique. The most satisfying part for me were the smiles on children’s faces as they received their backpacks.”

This summer marks the seventh year of the partnership between VWGoA and INROADS, a nonprofit organization that partners with corporations to place top diverse college talent in summer internships. VWGoA hosted four college students from across the country this summer at the company’s headquarters in Herndon, Va. and in its Washington, DC office, who also participated in the NUL conference.



Volkswagen Group of America, Inc. (VWGoA) is a wholly owned subsidiary of Volkswagen AG, one of the world’s leading automobile manufacturers and the largest carmaker in Europe. VWGoA operates a manufacturing plant in Chattanooga, Tennessee and houses the U.S. operations of a worldwide family of distinguished and exciting brands including Audi, Bentley, Bugatti, Lamborghini, and Volkswagen, as well as VW Credit, Inc. Founded in 1955, the company’s headquarters are in Herndon, Virginia. The company has approximately 1,000 dealers.


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