ALEX MORGAN JOINS VOLKSWAGEN "DRIVE BIGGER" MOVEMENT IN BRAND AMBASSADOR ROLE
Jun 20, 2019
- U.S. Women’s National Team star to drive next generation of players through brand partnership
Herndon — Fresh off historic tournament wins, Volkswagen of America has named U.S. Women’s National Team star Alex Morgan as Brand Ambassador. The collaboration, which includes a video spot titled “Inspire”, strengthens Morgan’s platform of inspiring soccer’s next generation of players while reinforcing Volkswagen’s commitment to its recently debuted “Drive Bigger” campaign.
Morgan, a forward, led the U.S. Women’s National Team to its first victory of the tournament with a remarkable five-goal performance, further solidifying her iconic status in the sport.
“Alex Morgan is a strong, dedicated advocate for the sport of soccer, and has inspired millions over the past decade. Her efforts have proven when we pave the way for the next generation, we change their destination.” said Jim Zabel, Senior Vice President of Marketing, Volkswagen of America. “Alex is a perfect brand ambassador for Volkswagen and will help us communicate our ‘Drive Bigger’ brand positioning, on and off the pitch.”
Morgan’s relationship to Volkswagen kicks off with a video spot titled “Inspire”, highlighting how the athlete uses her platform to look out for the next generation of players and give back to the community.
The ambassadorship will continue through and beyond Morgan’s anticipated return to the Summer Olympic stage in 2020. Volkswagen is the presenting partner to U.S. Soccer through 2022. Over the four year sponsorship, Volkswagen will aid U.S. Soccer in its mission to become the preeminent sport in the United States through increased visibility, player and coach development, and promoting greater fan engagement across the country.
Founded in 1955, Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America and a subsidiary of Volkswagen AG, with headquarters in Herndon, Virginia. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Arteon, Atlas, Beetle, Beetle Convertible, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at www.vw.com or media.vw.com to learn more.
About U.S. Soccer
Founded in 1913, the U.S. Soccer Federation has been the official governing body of the sport in the United States for more than 100 years. During that time, the growth of the sport has grown tremendously at all levels. As U.S. Soccer looks towards the future, its mission is to make soccer the preeminent sport in the United States. With a long-term and strategic approach, U.S. Soccer aims to accomplish its mission by supporting its members to increase participation at the youth and adult levels, develop world class players, coaches and referees to consistently win at the highest levels on the international stage and serve the fans by engaging with them in deeper and more meaningful ways. For more information, visit ussoccer.com.
“Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG.