Volkswagen of America names Johan de Nysschen Chief Operating Officer of North American Region

Sep 26, 2019

  • Johan joins VW to oversee North American region operations
  • He previously led Cadillac, Infiniti and Audi of America

Herndon, VA — Volkswagen Group of America, Inc. (VWGoA) today named Johan de Nysschen Chief Operating Officer of the Volkswagen brand's North American region. He starts in this newly created role Oct. 1. He will report to Scott Keogh, head of Volkswagen Group of America.

The COO role will streamline the executive reporting structure and let the brand better coordinate and align operations in the region. VW created the regional structure in 2016 to let the teams closest to the business make more of the decisions that affect the brand in the U.S., Canada and Mexico. The goal was to increase efficiencies across the region and develop products tailored to the markets, including the bigger Tiguan, the mid-size Atlas SUV and the upcoming Atlas Cross Sport, a five-seat, mid-size SUV.

Johan, 59, will apply his 30 years of experience, including 20 with the VW Group, to the execution of the brand's strategy and overall operational excellence.

"This industry, and this brand, are at a transformative moment," said Scott Keogh, CEO of Volkswagen Group of America. "Johan will help make us faster, better and smarter. He'll speed our decision-making and dive deep into our day-to-day business so we can continue to make this brand matter again."

Johan brings more than 20 years with the Volkswagen Group where he led Audi to success in markets including South Africa, Japan and the U.S. Johan comes to VW most recently from General Motors, where he was president of the Cadillac division. Before GM, Johan led the Infiniti brand globally.

"I'm looking forward to rejoining a Group and leader I know well and admire," said Johan. "This is a great opportunity to play an important role at a company of this scale at a fascinating time."


About Volkswagen

Founded in 1955, Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America and a subsidiary of Volkswagen AG, with headquarters in Herndon, Virginia. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Arteon, Atlas, Beetle, Beetle Convertible, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at or to learn more.