2020 Volkswagen Atlas Cross Sport adds emotion to midsize SUV design
Oct 31, 2019
Updated 3/17/20 to correct front fascia description
- Five-seat version of the Atlas offers progressive design without functional compromise
- New interior combines luxury-level sophistication with high tech features
Herndon, VA – With the 2020 Volkswagen Atlas Cross Sport, Volkswagen aimed to deliver a more emotional design approach to the five-seat SUV segment without compromising the spaciousness or comfort that’s made the seven-seat Atlas so popular. The results point the way for the future look of Volkswagen SUVs in America.
Cross Sport, which will go on sale next year, uses the timeless cues of the current Volkswagen design language and striking proportions to produce a bold SUV that works perfectly for the American marketplace.
“The Cross Sport allows you to show up—with style, grace, and elegance—without showing off,” said Scott Keogh, CEO, Volkswagen of America. “It really addresses the sweet spot of what Americans are looking for.”
The athletic stance of the Cross Sport begins with its basic dimensions. While 2.8 inches shorter than the Atlas, it has the same 117.3-inch wheelbase, as all of the length was trimmed from the ends for shorter overhangs. The total height of the Cross Sport is 2.3 inches lower compared to the Atlas and features a dramatically raked rear pillar and hatch. Those changes, along with the available 21-inch aluminum-alloy wheels and unique rear bumper treatment, combine to provide an aggressive look from every angle.
“SUVs are about adventure. They need to be proud, and they should give customers a feeling that they could go anywhere,” says Klaus Bischoff, Volkswagen AG’s Head of Design. “With the Atlas Cross Sport, we have a very functional machine, but also one that’s dynamic and emotional, with a bold and proud stance.”
The Cross Sport’s front fascia combines a three-bar chrome grille with a new light signature that blends seamlessly with a sculpted hood and front bumper. R-Line® trims get a unique bumper with chrome and piano black treatments around the lower front air scoops for an even more emotional look.
“It’s distinctive from the Atlas and everything else at first glance,” says Bischoff. “All the parts connect with a level of precision and perceived quality that should exceed expectations.”
The interior design also breaks new ground. With the same wheelbase as the Atlas, the Cross Sport provides ample room for five passengers at 111.8 cubic feet, with 40.3 cu ft of luggage space behind the sliding second-row seats and 77.8 cu ft with the second row folded. There’s even 40.4 inches of rear legroom, better than some luxury 3-row SUVs.
All of that space comes wrapped in a new treatment for Volkswagen interiors, from a redesigned steering wheel to available two-tone inserts with stitching accents on the door panels and seats. Available luxury features include heated rear seats and steering wheel, as well as ventilated front seats, rear sunshades, and the Fender® Premium Audio System with 12 speakers. The Volkswagen Digital Cockpit configurable instrument display is available on the SEL trim as well as the SEL Premium, providing a 10.25-inch, high-definition screen.
“In our interiors, we want to aim for a level of sophistication that you get from luxury cars, but at an accessible price,” said Bischoff. “With the Digital Cockpit and our standard touch displays, we are offering utmost functionality for the digital age.”
The Cross Sport will be available with two powertrains: a 276-horsepower V6 and a 235-hp four-cylinder turbocharged and direct-injection TSI® engine. Both engines are mated to an eight-speed automatic transmission and are available with Volkswagen’s 4Motion® all-wheel-drive system. The V6 is rated at 5,000 pounds for towing, when equipped with the factory-installed V6 Towing package.
There will be eight trim levels: S, SE, SE w/Tech, SE w/Tech R-Line, SEL, SEL R-Line, SEL Premium, and SEL Premium R-Line. More details and pricing will be announced ahead of the launch in the Spring of 2020.
The Atlas Cross Sport is assembled alongside the Atlas and Passat at Volkswagen’s Chattanooga plant, the result of a $340 million additional investment by Volkswagen in the facility. Volkswagen has now invested more than $2.3 billion in the area and has about 3,800 employees.
Founded in 1955, Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America and a subsidiary of Volkswagen AG, with headquarters in Herndon, Virginia. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Arteon, Atlas, Beetle, Beetle Convertible, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at www.vw.com or media.vw.com to learn more.
“4Motion”, “Car-Net”, “R-Line”, “TSI”, “VW”, “Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. “Fender” is a registered trademark of Fender Musical Instruments Corporation. All other trademarks are the property of their respective owners.
This information and any vehicle specifications are preliminary and subject to change.
Features and technical data apply to models offered in the USA. They may differ in other countries.
Stated towing capacity is maximum tow rating when properly equipped with towing accessories. Vehicle load, other accessories and options may reduce maximum towing capacity. See vehicle owner's manual for details.