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Volkswagen equips overland themed Atlases, Jetta GLI For SEMA

Nov 4, 2019

  • Atlas Basecamp Concept returns with additional overland themed builds by Volkswagen Innovation and Engineering Center, California, and Thule®
  • H&R® Special Springs tuned GLI plays up the sedan’s performance positioning and appeal

Herndon, VA — Volkswagen Group of America, Inc. is pleased to exhibit at this year’s Specialty Equipment Market Association (SEMA) Show® in Las Vegas, Nevada. In addition to having a booth presence at the exhibition, Volkswagen brand has supported a number of custom builds to be displayed throughout the show.

“SEMA is always a great platform to demonstrate the versatility and appeal of our vehicles,” says Robert Gal, Senior Manager, Performance & Accessories, Volkswagen Sales & Marketing. “The product mix we’ve been able to support this year shows that no matter where your automotive interests lie, there’s a Volkswagen for you.”  

The following Volkswagen supported custom builds will be on display from November 5 to November 8 at various locations in and around the Las Vegas Convention Center, Las Vegas, Nevada.

Volkswagen Atlas Basecamp Concept

Using a Volkswagen Atlas SEL Premium as its canvas, the Atlas Basecamp Concept is painted Platinum Gray and Black Uni with matte finish and orange accents. The SEL Premium trim comes standard with a 3.6-liter VR6® engine making 276 HP, and an eight-speed automatic transmission, paired to Volkswagen’s 4Motion® all-wheel drive system with Drive Mode Selection. The fifteen52 Traverse MX Concept wheels, first debuted on the Basecamp Concept last year, are expected go into series production and offered by fifteen52 this fall. The wheels are wrapped in rugged 265/70R17 all-terrain tires.

Additional accessories on the Atlas Basecamp Concept include a custom body kit by Air Design USA, an H&R Adventure Line raising coil over suspension that increases the ride height approximately 1.5 inches, Front Runner® Slimline II roof rack system with bike holders, off-road LED light bars on the front and rear, and protective interior add-ons from Volkswagen Accessories.

Volkswagen Atlas Adventure Concept

Created by Volkswagen Innovation and Engineering Center California, the Atlas Adventure Concept delivers a fresh take on overland themed tuning to the brand’s first midsize SUV. Lifted via H&R Adventure Line raising coil over suspension components, the build’s beefy Yokohama brand tires are accented by Air Design USA fender flares. An onboard Dji Mavic drone with exterior mounted REVL action video camera system will automatically capture, edit and store the vehicle’s journey to share with others. A custom wrap with Elevation Graphics and Baja Designs lighting equipment add to the off-road theme, while an Overland Equipment fold-over rooftop tent and Thule awning system allow the concept to be at home, virtually anywhere it treks to. Protective interior add-ons are provided by Volkswagen Accessories.

Volkswagen Atlas Concept by Thule

Transport accessories manufacturer Thule set out to create a Volkswagen Atlas elegant enough for a metropolitan lifestyle, but perfectly equipped to take on outdoor adventures and support active lifestyles. Raised on H&R springs, the build’s 20” satin black CV10 wheels by Vossen highlight the theme of contrast, echoed by blacked-out trim and gloss black wrapped roof. Thule Wingbar Evo roof rack, HideAway 8.5’ awning and T2 Pro XT hitch bike rack ready the Atlas for adventure, with Baja Design lights and a Tepui Autana 4 rooftop tent included for overnight stays. The Atlas is further enhanced inside and out with a number of official Volkswagen Accessories.

Volkswagen Jetta GLI by H&R Special Springs

Known for its comprehensive suspension offerings, H&R took the already sporty, performance-oriented vibe of the Jetta GLI and enhanced it further. Starting with a 2019 Jetta GLI S with 6-speed manual transmission, the brand fine-tuned the car’s stance via H&R Street Performance Coil Overs, H&R Sport Sway Bars, and H&R TRAK+® wheel spacers. Wheels are 20” Rotiform RSEs in an anthracite finish that perfectly compliment the factory Pure Grey paint of the GLI. Additional flair is delivered by Sticky Jewel graphics and a number of interior Volkswagen Accessories.


About Volkswagen

Founded in 1955, Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America and a subsidiary of Volkswagen AG, with headquarters in Herndon, Virginia. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Arteon, Atlas, Beetle, Beetle Convertible, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at or to learn more.

Concept vehicles are not available for sale. Specifications may change.

Modifying vehicles can adversely affect warranty coverage and compliance with required safety and other standards.