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Volkswagen announces design contest for Atlas Cross Sport R race car livery at Chicago Auto Show

Feb 7, 2020

  • Web-based contest open to eligible artists, designers and enthusiasts of all skill levels and backgrounds
  • Winning design to be adapted for Atlas Cross Sport R off-road racing participation this fall

Herndon, VA — Volkswagen of America, Inc. today announced a contest to design the competition livery for its Atlas Cross Sport R race car. Using downloadable assets, eligible participants will be able to submit original designs and artwork to a judging panel comprised of Volkswagen designers, drivers and executives. The winning submission will be adapted for the vehicle’s final race livery before it competes in an off-road race later this year.

“We are continuously amazed by the creativity of our customers and fans,” said Reto Brun, Director of Volkswagen’s Design Center California. “Volkswagen is the people’s car brand and we’re excited to see how the people propose to wrap our latest off-road racer.”

In addition to having their design become reality, the contest winner and a guest will be given the opportunity to attend a pre-race test experience with Volkswagen.

Developed in conjunction with Tanner Foust and Baja race veteran Rhys Millen, the plan for the specially-modified Atlas Cross Sport R race car is for power to be distributed to the wheels from a 2.0-liter four-cylinder engine, first developed by Volkswagen Motorsport for use in its WRC and Rallycross programs. Capable of running up to 600 horsepower—or 300 hp per liter—the engine can be detuned to roughly 480 horsepower for an optimized balance of performance and reliability. Currently in concept form, the vehicle is being tested for further development.

The winning design will be unveiled at the North American International Auto Show in Detroit this June. Official Rules and details for the contest can be found at


About Volkswagen

Founded in 1955, Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America and a subsidiary of Volkswagen AG, with headquarters in Herndon, Virginia. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Arteon, Atlas, Beetle, Beetle Convertible, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at or to learn more.


NO PURCHASE NECESSARY. Open to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older or age of majority. Void where prohibited by law. Begins at 10:00 a.m. PT on 2/21/20 and ends at 11:59 p.m. PT on 3/31/20. For complete details see Official Rules at


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