Volkswagen rolls out Community-Driven Atlas Initiative to support the fight against COVID-19
Apr 13, 2020
- Volkswagen offers support for dealerships that can provide free pickup and delivery services for needed goods and materials
- Dealers encouraged to use service loaner vehicle fleet to help local communities
- Nearly 7,000 Volkswagen vehicles make up dealer loaner fleet nationwide
Herndon, VA — Volkswagen is supporting its network of dealers who wish to put their service loaner fleet to use for free pickup and delivery of needed supplies and food.
As local delivery services normally relied upon are either shuttered or repurposed for essential needs due to COVID-19, Volkswagen dealerships have been looking for ways to still make an impact in their communities and answer calls to serve local needs the best way they know how.
A “Dealer Response Team” will consist of a dealership employee as a driver and a vehicle. The team can be called upon for tasks such as delivering food to a local food bank, transporting masks and gowns to an area of critical need, or even dropping off necessary items to someone unable to leave their home – all at no cost to the group or person making the request. Only dealership employees will be permitted to drive the vehicles. Volkswagen corporate will offer dealers a daily stipend per vehicle to cover fuel and lease costs. All transport requests are subject to dealership approval and availability.
“Since this pandemic began, our dealers have been quick to react to support those in need within their local communities,” said Saad Chehab, Volkswagen Senior Vice President of Marketing. “Some dealers already decided to “drive bigger” and start their own pickup and delivery service programs. Today, we are announcing our brand’s financial contribution to those efforts across the entire dealer network and giving them the support to do even more. So if you happen to see a Volkswagen Atlas driving by marked with “Community Driven” on its side, know it’s driving for a great cause.”
Nationwide, Volkswagen’s network of more than 600 dealers maintain a loaner fleet of nearly 7,000 vehicles, though some dealerships may be closed or working with reduced personnel due to state and local guidelines. All dealers are advised to adhere to local, state and federal health directions and recommendations to ensure the safety of their employees and program participants.
Those looking to enlist the services of the Community-Driven Atlas initiative should contact their local dealer to inquire about availability and assistance.
Founded in 1955, Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America and a subsidiary of Volkswagen AG, with headquarters in Herndon, Virginia. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf, Golf GTI, Jetta, Jetta GLI, Passat, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at www.vw.com or media.vw.com to learn more.
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