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2020 Atlas Cross Sport joins Wards 10 Best UX list

Jul 17, 2020

  • New five-seater SUV recognized for exceptional user experience
  • 2020 Wards 10 Best UX awards vehicles for easy-to-use and functional technology
  • Atlas Cross Sport accolade marks fourth consecutive year that Volkswagen has made the list

Herndon, VA — Volkswagen of America, Inc. today announced that the 2020 Atlas Cross Sport has been named to the Wards 10 Best UX list. The awards ceremony will be held virtually on Thursday, August 20 as part of the fifth annual WardsAuto UX Conference.

User experience, or how the driver and passengers interact with a vehicle, includes voice controls, touchscreens, connectivity, infotainment, intuitive controls, and driver-assistance technologies. Judging consisted of a thorough review of 18 vehicles available in the U.S. with all-new or re-engineered UX features.

The Atlas Cross Sport debuted this year as a 5-seater SUV with the comfort and technology of the 7-seat Atlas, and added in bolder design, advanced connectivity and new driver-assistance features.

“Atlas Cross Sport has taken much of the functionality of the Atlas and put it into a sleeker design with the latest technology. Clearly, it’s a winning combination,” said Duncan Movassaghi, executive vice president, sales and marketing at Volkswagen of America. “This vehicle was designed for the American market and we’re pleased that it is being recognized as a vehicle with an exceptional user experience.”

“The user experience has become a vital focus for automakers trying to integrate rapidly evolving technologies in their next-generation vehicles, so that consumers can use these technologies behind the wheel, without distraction,” said Tom Murphy, WardsAuto Managing Editor. “The Volkswagen Atlas Cross Sport checks all our boxes as we score vehicles for connectivity, infotainment, displays, intuitive controls and on-board driver-assistance technologies that are taking us toward the era of autonomous vehicles. We noted wireless phone charging and a whopping five USB ports in our test vehicle – one for each seat – and voice commands are acted on quickly. Top-notch connectivity and phone pairing make the Atlas Cross Sport a great family vehicle.”

The 2020 Atlas Cross Sport offers a comprehensive suite of driver-assistance technology. Available features include: Forward Collision Warning and Autonomous Emergency Braking with Pedestrian Monitoring (Front Assist); Blind Spot Monitor; Rear Traffic Alert; Adaptive Cruise Control (ACC); Lane Keeping System (Lane Assist); Park Distance Control; Parking Steering Assistant (Park Assist); High Beam Control (Light Assist); and Overhead View Camera (Area View). Additionally, Traffic Jam Assist and Dynamic Road Sign Display are available for the first time on a U.S. Volkswagen model.

The interior design of the Atlas Cross Sport is classic Volkswagen—clean and functional, with a premium feel. Driver controls are positioned for optimal ergonomics and usability, and simple, driver-centric displays enhance involvement behind the wheel.

The advanced Volkswagen Digital Cockpit system, standard on SEL trims and above, presents drivers with a fully-digital instrument cluster. Using a 10-inch TFT display, the Volkswagen Digital Cockpit offers a customizable presentation of important vehicle information.

All 2020 Atlas Cross Sport models feature Volkswagen’s innovative MIB II touchscreen infotainment system. The display utilizes a capacitive-touch sensor (as in smartphone and tablet technology) rather than the more common resistive touchscreens that require pressure, enabling gesture controls like swiping and pinch-zooming.

The Atlas Cross Sport S is equipped with the Composition Color unit, which features a 6.5-inch capacitive touchscreen display. All other Atlas Cross Sport models are equipped with a glass-covered 8.0-inch capacitive touchscreen display, SiriusXM® radio for a three-month trail, HD Radio and wireless charging for compatible phones. SE and SE w/ Technology models features the Composition Media unit, while SEL and SEL Premium models have the Discover Media system with navigation. All infotainment systems offer USB ports, multimedia interfaces, as well as a rearview camera and standard Bluetooth® technology for compatible devices.

App-Connect smartphone integration for compatible devices is standard, and offers users the ability to run select smartphone apps directly on the vehicle’s display through services such as Apple CarPlay®, Android Auto™ and MirrorLink®.

Volkswagen Car-Net® entered 2020 with an updated mobile app, a long list of no-charge services for five years and new subscription options including in-car Wi-Fi Hotspot capability. Car-Net Hotspot allows passengers to access the internet with up to four connected devices simultaneously, including tablets, smartphones, laptops, gaming devices, and more— at 4G LTE-enabled speed. Existing Verizon Wireless customers with an unlimited mobile data plan can simply add their Volkswagen vehicle as a new line item to their existing plan, and non-Verizon customers can set up a prepaid plan for $20/month before taxes and fees.

Atlas Cross Sport is offered with a choice of two engines—a 2.0-liter turbocharged four-cylinder or an available 3.6-liter VR6® engine. Both units are paired with an eight-speed automatic transmission and feature start/stop technology.

MSRP for the Atlas Cross Sport S with front-wheel-drive starts at $30,545. The MSRP for the 4Motion all-wheel-drive version is $32,445. All-wheel drive is standard on Atlas Cross Sport SEL Premium models. The destination charge is an additional $1,020.


About Informa Tech
Informa Tech inspires the tech community to design, build and run a better digital world by informing, educating and connecting the community through world-class research, training, events and media. Informa Tech serves 10 market pillars including: Automotive, Artificial Intelligence, Components & Devices, Cybersecurity, Enterprise IT, Game, Industry Verticals, Internet of Things, Media & Entertainment and Service Providers. Across Informa Tech, we are pleased to offer an unrivaled reach to decision-makers in the technology marketplace, leveraging our over 100 recognized brands trusted for research, information, education, and networking.

About WardsAuto
WardsAuto is a world-leading provider of automotive insights and analysis, having served the industry's information needs for more than 90 years. A Southfield, MI-based Informa business, WardsAuto provides a forward-looking perspective on all aspects of the automotive business, from the tech center to the plant floor to the showroom.  Its services include the premium resource and suite of customizable data reporting tools, the WardsAuto Interiors and User Experience (UX) Conferences, WardsAuto Engine & Propulsion Summit, digital newsletters and magazines, as well as the Wards Intelligence Outlook and Focus Conferences. As a part of our parent organization, Informa Tech, our mission is to bring together the entire ecosystem of those in technology and automotive to accelerate the future of our industries. Subscribe to WardsAuto and attend its events by visiting 

About Volkswagen
Founded in 1955, Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America and a subsidiary of Volkswagen AG, with headquarters in Herndon, Virginia. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf, Golf GTI, Jetta, Jetta GLI, Passat, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at or to learn more.


“4Motion”, “Car-Net”, “TSI”, “VR6”, “VW”, “Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. “CarPlay” and “iPhone” are trademarks of Apple Inc. “Bluetooth” is a registered trademark of Bluetooth SIG, Inc. “MirrorLink” is a registered trademark of the Car Connectivity Consortium LLC. “Android” and “Android Auto” are trademarks of Google LLC.  “Sirius”, “XM”, “SiriusXM” and all related marks and logos are trademarks of SiriusXM Radio Inc. All other trademarks are the property of their respective owners.

This information and any vehicle specifications are preliminary and subject to change.

Features and technical data apply to models offered in the USA. They may differ in other countries.

All prices provided are the Manufacturer’s Suggested Retail Price and exclude destination, taxes, title, other options and dealer charges. Dealer sets actual price.

Always pay careful attention to the road, and do not drive while distracted.

SiriusXM audio and data services each require a subscription sold separately, or as a package, by Sirius XM Radio Inc. If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply.  Please see the SiriusXM Customer Agreement at for complete terms and how to cancel, which includes calling SiriusXM at 1-888-539-7474.  All fees, content and features are subject to change. ©2019 Sirius XM Radio Inc.  SiriusXM, Automatic, Pandora and all related logos are trademarks of Sirius XM Radio Inc. and its respective subsidiaries.  All other marks and logos are the property of their respective owners. All rights reserved.

Not all App-Connect features are available on all operating systems. Standard text and data usage rates apply. App-Connect features require compatible device, operating system, and mobile apps. See mobile device and app providers for terms and privacy.

When downloading apps, standard message and data rates apply.

Car-Net Remote Access is available on most MY20 and newer vehicles, and are offered at no additional charge for 5 years from vehicle in-service date.  Always pay careful attention to the road and do not drive while distracted. Certain services require trial or paid subscriptions, which may have their own terms and conditions. VW Car-Net requires vehicle cellular connectivity and availability of vehicle GPS signal, and not all services and features are available on all vehicles. Standard text and data rates may apply for app and web features. Certain services may collect location and vehicle information. See Terms of Service, Privacy Statement, and other important information at

The Car-Net Hotspot feature is intended for passenger use only. 4G LTE coverage is not available in all areas. See materials provided for terms, privacy, data security details. Requires trial or paid Wi-Fi plan from third-party wireless provider.

Verizon is the service provider of VW Car-Net Hotspot powered by Verizon. Available on select models. Trial or paid subscription required. VW Car-Net Hotspot powered by Verizon services require vehicle cellular connectivity and availability of vehicle GPS signal. For coverage map, see Verizon wireless/best network. Certain services may collect location information. Verizon Wi-Fi 30-day/1GB trial (whichever comes first) begins on activation date. Limit one trial per vehicle. Up to 4 devices can be supported using in-vehicle connectivity. Verizon Wireless data subscription required upon end of 30-day trial period or use of 1GB data (whichever comes first). Use of VW Car-Net Hotspot powered by Verizon is subject to Verizon Wireless’ Customer Agreement (

Driver-assistance features are not substitutes for attentive driving. See Owner’s Manual for further details, and important limitations.

Park Assist utilizes autonomous steering. However, entering and exiting parking spots, as well as preventing collisions are always the responsibility of the driver. See Owner’s Manual for further details, and important limitations.


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