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Volkswagen announces pricing for 2021 Arteon

Oct 20, 2020

  • With a starting MSRP of $36,995, the updated brand halo offers a new front end, greater levels of interior refinement, advanced connectivity and new driver assistance options
  • 268hp four-cylinder TSI® engine; FWD or available Volkswagen 4Motion®
  • Standard features include: 18-inch aluminum alloy wheels, full LED lighting, Volkswagen Digital Cockpit, MIB3 infotainment with wireless App-Connect, navigation, Car-Net® with Wi-Fi capability, Front Assist, and Side Assist
  • Available features include: 19- and 20-inch wheels, massaging driver’s seat, ventilated front seats, heated rear seats, leather seating surfaces, Adaptive Front-lighting System, harman/kardon® premium audio, ACC, Lane Assist, Travel Assist, Emergency Assist, Dynamic Road Sign Display, Park Distance Control, Park Assist, Light Assist, and Area View

Herndon, VA — Today, Volkswagen of America, Inc., announced pricing for the new 2021 Arteon will start at $36,995 MSRP. The updated brand halo offers a new front end with sharpened design elements and greater levels of refinement inside, along with advanced connectivity and new driver assistance options.

The Arteon is powered by a 2.0-liter turbocharged and direct-injection TSI® engine, making 268 horsepower and 258 pound-feet of torque. The power is taken to the front wheels via a standard eight-speed automatic transmission with Tiptronic® shifting; 4Motion® all-wheel drive is available on the midlevel trim and standard on the top trimline. The DCC® adaptive damping system is standard, as is the XDS® cross-differential lock at the front and rear, improving vehicle dynamics and handling.

The refreshed Arteon features a refined front end and sharpened design elements. The long, wide hood and front apron have been modified to emphasize the vehicle’s ample width with three striking chrome bars. For the first time, the Arteon can also be configured with an illuminated light bar in the grille. On midrange and top trim models, new LED daytime running lights (DRLs) connect to form a central light bar in the grille, surrounding the new Volkswagen logo and giving an unmistakable lighting signature. A character line starts in the radiator grille at the front and runs smoothly across the silhouette up to the tail light clusters. At the rear, the VW badge and Arteon lettering have been redesigned. Three new colors are added for model year 2021—Kings Red Metallic, Oryx White Pearl, and Lapiz Blue Metallic (latter two exclusive to R-Line® trims).

On the inside, Arteon has been equipped with a redesigned cockpit that has been refined to match the model’s exclusive nature. New décor trim and an available 30-color ambient lighting system augment a new dash design, while new digital touch surfaces with haptic feedback are used on the new multifunction steering wheel and with the new Climatronic® Touch interface. Volkswagen Digital Cockpit is standard and all models are equipped with the MIB3 Discover Media infotainment system, which offers an 8.0-inch display, navigation, SiriusXM® satellite radio with 360L (three-month trial), and wireless App-Connect; wireless charging is available. All trims come standard with the next generation Car-Net® telematics system and have in-car Wi-Fi capability when subscribed to a data plan. The top trim includes an all-new 700-watt, 12-speaker harman/kardon® premium audio system.

Arteon features a full suite of driver assistance features, including new options for 2021. Standard features include Front Assist, Blind Spot Monitor (Side Assist), and Rear Traffic Alert. Mid-level and trims and up include Automatic Cruise Control (ACC) with Stop and Go; Lane Keeping System (Lane Assist); Travel Assist; Emergency Assist; High Beam Control (Light Assist); and Park Distance Control. Features exclusive to the top trim include Parking Steering Assistant (Park Assist); and Overhead View Camera (Area View).

The 2021 Volkswagen Arteon will be available in three trim levels and is expected to begin arriving at Volkswagen dealers in Q4 2020.


MODEL LINEUP | Destination fee on all models is $1,195.

The Arteon SE starts at $36,995 MSRP, features standard front-wheel drive, 18-inch aluminum alloy wheels; LED headlights, Daytime Running Lights (DRLs), and taillights; five-door KESSY® keyless access; rain-sensing wipers; auto-dimming rearview mirror; leather-wrapped touch multifunction steering wheel; chrome window switches; stainless steel door sills and pedal caps; 12-way power heated front seats; leatherette seating surfaces; heated front seats; Climatronic Touch three-zone automatic climate control; Volkswagen Digital Cockpit and Discover Media infotainment system with navigation; wireless App-Connect and Bluetooth® connectivity for compatible devices; two USB-C ports; Car-Net with Wi-Fi capability; SiriusXM® with 360L; and rearview camera. Standard driver assistance features include Front Assist, Blind Spot Monitor, and Rear Traffic Alert.

SEL R-Line
Building off the SE trim, the Arteon SEL R-Line starts at $41,595 for the FWD, and $43,395 for the 4Motion. Standard features include: 19-inch wheels; illuminated light bar in front grille; LED headlights with an Adaptive Front-lighting System (AFS) and dynamic cornering lights; panoramic sunroof; power-folding side mirrors; remote start; wireless charging for compatible devices; driver’s seat and side mirror memory; translucent décor with multi-color ambient lighting; leather seating surfaces; R-Line design elements, including front bumper C-signature and rear lid spoiler in gloss black, black headliner, paddle shifters, contrast stitching on steering wheel and shift knob, and R-Line badging. Standard driver assistance features include ACC with Stop and Go, Lane Assist, Travel Assist, Emergency Assist, Dynamic Road Sign Display, front and rear Park Distance Control, and Light Assist.

SEL Premium R-Line
Top-of-the-range SEL Premium R-Line models come standard with 4Motion all-wheel drive and prices start at $46,995. Building off the content of SEL R-Line models, standard features include: 20-inch aluminum-alloy wheels; harman/kardon® premium audio system; heated steering wheel with paddle shifters; massaging driver’s seat; ventilated front seats; heated rear seats; rear seat climate controls and USB-C port (charge only); and power trunk with Easy Open & Close. Standard driver assistance features include Park Assist and Area View.



About Volkswagen
Founded in 1955, Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America and a subsidiary of Volkswagen AG, with headquarters in Herndon, Virginia. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf, Golf GTI, Jetta, Jetta GLI, Passat, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at or to learn more.


“4Motion”, “Car-Net”, “DCC”, “Climatronic”, “KESSY”, “R-Line”, “TSI”, “VW”, “Volkswagen”, “XDS”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. “Bluetooth” is a registered trademark of Bluetooth SIG, Inc. “harman/kardon” is a trademark of Harman International Industries, Incorporated. “Tiptronic” is a registered trademark of Dr. Ing h.c. F. Porsche AG. “Sirius”, “XM”, “SiriusXM” and all related marks and logos are trademarks of SiriusXM Radio Inc. All other trademarks are the property of their respective owners.

This information and any vehicle specifications are preliminary and subject to change.

Features and technical data apply to models offered in the USA. They may differ in other countries.

All prices provided are the Manufacturer’s Suggested Retail Price and exclude destination, taxes, title, other options and dealer charges. Dealer sets actual price.

Always pay careful attention to the road, and do not drive while distracted.

When using KESSY keyless access or remote start, do not leave vehicle unattended with the engine running, particularly in enclosed spaces. See Owner’s Manual for further details and important warnings about the keyless ignition feature.

Not all App-Connect features are available on all operating systems. Standard text and data usage rates apply. App-Connect features require compatible device, operating system, and mobile apps. See mobile device and app providers for terms and privacy.

When downloading apps, standard message and data rates apply.

Certain Car-Net services require trial or paid subscriptions, which may have their own terms and conditions. VW Car-Net requires vehicle cellular connectivity and availability of vehicle GPS signal, and not all services and features are available on all vehicles.  Certain Car-Net services, such as Roadside Call Assist, connect out to 3rd party providers that may require additional payment.  Standard text and data rates may apply for app and web features.  Certain services may collect location and vehicle information. See Terms of Service, Privacy Statement, and other important information at

SiriusXM audio and data services each require a subscription sold separately, or as a package, by Sirius XM Radio Inc. If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply.  Please see the SiriusXM Customer Agreement at for complete terms and how to cancel, which includes calling SiriusXM at 1-888-539-7474.  All fees, content and features are subject to change.

Using remote start requires compatible factory-installed or dealer-installed remote start feature and VW Car-Net mobile app. See Owner’s Manual for further details and important warnings about the keyless ignition feature. Do not leave vehicle unattended with the engine running, particularly in enclosed spaces, and consult local laws for any limitations on use.

The Car-Net Hotspot feature is intended for passenger use only. 4G LTE coverage is not available in all areas. See materials provided for terms, privacy, data security details. Requires trial or paid Wi-Fi plan from third-party wireless provider.

Driver-assistance features are not substitutes for attentive driving. See Owner’s Manual for further details, and important limitations.

Park Assist utilizes autonomous steering. However, entering and exiting parking spots, as well as preventing collisions are always the responsibility of the driver. See Owner’s Manual for further details, and important limitations.


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