Volkswagen of America and alice + olivia hit the road to launch a mobile gifting suite to Los Angeles' hottest stars
Nov 2, 2020
- 2021 Volkswagen Atlas received fashion makeover with custom alice + olivia StaceFace print
- Event took place from October 19th to October 28th
Herndon, VA — Volkswagen of America and alice + olivia by Stacey Bendet recently teamed up to deliver a fun, interactive fashion experience to bring their Fall 2020 collection straight to the homes of some of Hollywood’s favorite influencers. Traveling throughout Los Angeles in a custom-wrapped 2021 Volkswagen Atlas, the brand created major social media moments with VIP clientele, while observing pandemic best practices and precautions.
alice + olivia delivered their Fall 2020 collection to participants, allowing them to select favorite looks from the comfort and convenience of home. The branded Volkswagen Atlas was stocked with a range of alice + olivia’s latest trends – sexy, vegan leather and croc, ornate outerwear, and vibrant printed dresses complete with matching face masks to promote safety alongside fabulous fashion.
“The 2021 Atlas is the ultimate family hauler—and with its extensive cargo capacity and bold design, is now a veritable fashion hauler,” said Duncan Movassaghi, Executive Vice President, Sales and Marketing, Volkswagen of America. “This collaboration with alice + olivia is a great way to showcase the versatility and fun-to-drive nature of our SUV lineup.”
Decked out in a custom rainbow StaceFace wrap, the 2021 Volkswagen Atlas SE with Technology and 4Motion® all-wheel drive is a three-row SUV with bold exterior styling that perfectly complemented alice + olivia’s design language. Inside, the cavernous cabin and cargo area easily held alice + olivia’s Fall 2020 collection with room to spare.
“I wanted to bring a moment of happiness to women this season,” said Stacey Bendet, Chief Executive Officer and Creative Director, alice + olivia. “Collaborating with Volkswagen allowed us to create an at home gifting opportunity. Who wouldn’t smile the moment this Atlas pulls up in their driveway bringing rainbow joy to their home!?”
The alice + olivia FW2020 collection was inspired by the ultimate globetrotter. Beautiful prints, fabric and artwork from across the world helped create an individualized concept of Modern Renaissance. alice + olivia’s reimagined Rainbow Stace print is meant to exude the colorful, vibrant energy of the modern woman. This initiative hopes to bring the idea of the Modern Renaissance to life as well as the eclectic, bohemian chic style of alice + olivia to Los Angeles.
Founded in 1955, Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America and a subsidiary of Volkswagen AG, with headquarters in Herndon, Virginia. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf, Golf GTI, Jetta, Jetta GLI, Passat, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at www.vw.com or media.vw.com to learn more.
About alice + olivia by Stacey Bendet
Launched in 2002, alice + olivia by Stacey Bendet is a brand that allows women to express their personal style. With clothing that juxtaposes the whimsical and flirty with the sexy and sophisticated, a+o epitomizes the personality and perspective of its founder, Stacey Bendet. The brand was born from Stacey’s personal quest to create the perfect pair of pants and has since grown into a full lifestyle collection including ready-to-wear, gowns, shoes, handbags and accessories. The brand is a Hollywood favorite with celebrity fans including Meghan Markle, Michelle Obama, Beyonce, Gwyneth Paltrow, Gigi Hadid and Jessica Alba.
Alice + olivia by Stacey Bendet is available at the brand’s free- standing boutiques located in New York, Los Angeles, Atlanta, Boston, Chicago, Dallas, East Hampton, Greenwich, Houston, Malibu, Manhasset, Miami, Orange County, Palm Beach, San Francisco, Southampton, Washington D.C., Hong Kong, Tokyo, Kuwait, Dubai, Singapore, Shanghai, Beijing, Taipei, Macau, Chengdu, Bangkok, and at aliceandolivia.com. alice + olivia is also available at over 800 select department and specialty stores worldwide, including Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Net-a-Porter, Lane Crawford, Isetan, Hankya, Harvey Nichols, Harrods, and Galeries Lafayette.
“VW”, “Volkswagen”, “4Motion”, “R-Line”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. All other trademarks are the property of their respective owners. This information and any vehicle specifications are preliminary and subject to change. Driver Assistance features are not substitutes for attentive driving. See Owner’s Manual for further details, and important limitations. Graphic package shown is not available.