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Volkswagen of America names Kimberley Gardiner to lead marketing

Nov 9, 2020

  • Kimberley joins VW from Mitsubishi Motors to develop and drive marketing as VW adds to its growing lineup in the U.S.
  • She has more than 21 years of automotive experience including leadership roles at Kia and Toyota

Herndon, VA — Volkswagen of America, Inc. named Kimberley Gardiner senior vice president, VW marketing. She starts in her new role November 16.

Kimberley will be responsible for leading marketing for VW, including building on the momentum generated by the introduction of Volkswagen’s first all-electric SUV, the ID. 4. She will report to Duncan Movassaghi, executive vice president, sales and marketing for the VW brand in the U.S.

Kimberley brings more than 21 years of automotive experience to her new role. She most recently served as the chief marketing officer for Mitsubishi Motors North America. She joined Mitsubishi from Kia Motors America where she directed marketing efforts for the brand. Previously, she served as CMO and Vice President of Operations for 5th Kind, a global digital asset management company.

“These are exciting times at Volkswagen and I’m confident Kimberley is the person to lead the brand into this new era as we expand our portfolio and bring EVs to the masses.'' Movassaghi said. "Her expertise in launching new, innovative automotive products and her strong background in building and leading brands will set Volkswagen apart as we move into our electric future.”

Before joining 5th Kind, Kimberley was a director of digital and integrated marketing launch strategy for Toyota Motor Sales USA. She spent 15 years with Toyota in a range of roles across marketing, strategy, communications and digital for the Lexus, Scion and Toyota brands. Kimberley holds a bachelor’s degree from Mills College and an MBA from Indiana University.


About Volkswagen 
Founded in 1955, Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America and a subsidiary of Volkswagen AG, with headquarters in Herndon, Virginia. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf, Golf GTI, Jetta, Jetta GLI, Passat, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at or to learn more.


“VW”, “Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG.