das blog. : consumers name vw jetta, passat among 'most loved'
Feb 14, 2014
CONSUMERS NAME VW JETTA, PASSAT AMONG 'MOST LOVED'
Brand passion is one of Volkswagen’s biggest attributes, and Valentine’s week brings new recognition of that fact in a unique kind of honor for three VW models.
Strategic Vision, a consumer-focused, research-based consultancy, has named the VW Jetta, Jetta SportWagen, and Passat to its “Most Loved” list for 2014. The Jetta and Passat were recognized in the mid-size car segment, while the Volkswagen Jetta SportWagen was recognized as a multi-function vehicle.
In its report, Strategic Vision posited that actual “love” for nameplates can be a powerful force with consumers.
The company created a “Most Loved Index” for cars calculating each vehicle’s scores based on its attributes and the dealership experience in areas of “commitment, overall satisfaction, total top emotional responses, proposed repurchase loyalty and actual repurchase loyalty,” the firm said.
“Love creates vehicles that have a strong position in their markets and is ultimately expressed in being loyal,” Christopher Chaney, executive vice president of Strategic Vision, said in a release.