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volkswagen of america reports october 2013 sales

Nov 1, 2013

• October sales total 28,129 units 
• Chattanooga-built Passat delivered 7,258 for the month 
• Jetta Sedan delivered 10,161 units for the month
• Tiguan delivered 2,153 units
• High-mileage, TDI® Clean Diesel models accounted for 24.2 percent of sales in October and 22 percent of sales year-to-date, the best year-to-date results on record
               o Passat TDI sales reach 33.3 percent of mix with 2,416 units, the best October results ever

 

Herndon, VA -  Volkswagen of America, Inc. (VWoA) today reported 28,129 units delivered in October and 342,962 units year-to-date, down 18 percent for the month. Adjusted for models in run-out, Volkswagen’s year-to-date pace would be on par with the prior year-to-date pace.

“After more than doubling our sales over the past three years, it is a significant recognition of the strength of our products that we are on course to close out a second consecutive year with over 400,000 vehicles delivered for the first time in 40 years,“ said Jonathan Browning, president and CEO, Volkswagen Group of America. 

Now operating at a new plateau, Volkswagen is seeing a consistent stream of accolades, not only for products, but for interaction with customers -- through compelling advertising and effective website management. Beyond sales figures, awards like these are a further proof point that the brand has gained a significant foothold in the US market. 

Volkswagen’s award-winning commercials have found themselves atop another list. Ace Metrics named Volkswagen’s “Choose Wisely,” ad at the top of its list for “Funniest Ads of 2013.” “Top Down Day,” a Volkswagen ad promoting the new Beetle convertible, also made the top ten list, ranking number seven. Volkswagen was the only automaker in the top ten. Volkswagen has also proven successful in reaching consumers on their mobile devices, JD Power and Associates ranked the newly redesigned mobile.vw.com 6th overall among 33 automakers. The 2013 Automotive Mobile Site Study examines the features and content of automotive manufacturer mobile websites and their usefulness in the vehicle-shopping process. 

The Chattanooga-built Passat continues as a core model with 7,258 units delivered. In October the Passat TDI, the only clean diesel in the midsize sedan segment delivered 2,416 clean diesels, representing 33.3 percent of its sales mix. 

Total Jetta deliveries (including SportWagen) for October accounted for 10,161 units. The Jetta Turbo Hybrid continues to attract consumer interest with 666 deliveries in October., 

Total Beetle deliveries for October were 2,555 units, a 4.8 percent increase versus the prior year. The Tiguan sold 2,153 units. Total sales of the Golf (including Golf R and GTI) were 2,249. The Touareg sold 549 units. 

Volkswagen’s high-mileage, TDI® Clean Diesel models accounted for 24.2 percent of sales in October, and 22 percent year-to-date, the best year-to-date on record.

October 2013 SALES

 

Oct.13

Oct.12

Yr/Yr% change

Oct.13 YTD

Oct. 12 YTD

Yr/Yr% change

Golf

1,169

1,674

-30.20%

14,013

17,771

-21.10%

GTI

1,032

966

6.80%

11,287

14,226

-20.70%

Golf R

48

274

-82.50%

1,536

3,325

-53.80%

Total Golf R/Golf/GTI

2,249

2,914

-22.80%

26,836

35,322

-24.00%

Jetta Sedan

10,161

11,253

-9.70%

116,712

121,399

-3.90%

      SportWagen      

1,549

2,223

-30.30%

19,271

19,105

0.90%

Total Jetta

11,710

13,476

-13.10%

135,983

140,504

-3.20%

Beetle Coupe

1,312

2,439

-46.20%

21,411

24,005

-10.80%

     Convertible

1,243

                  -  

          N/A

16,062

                 -  

          N/A

Total Beetle

2,555

2,439

4.80%

37,473

24,005

56.10%

Eos

261

331

-21.10%

3,718

5,529

-32.80%

Passat Sedan

7,258

8,355

-13.10%

91,522

92,017

-0.50%

CC

1,289

2,238

-42.40%

13,715

17,253

-20.50%

Tiguan

2,153

2,752

-21.80%

25,303

25,606

-1.20%

Touareg

549

965

-43.10%

6,845

8,077

-15.30%

Routan

105

841

-87.50%

1,567

9,087

-82.80%

TOTAL

28,129

34,311

-18.00%

342,962

357,400

-4.00%


About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, Eos, Golf, Golf R, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg, and Routan vehicles through approximately 600 independent U.S. dealers.

Notes: 
This press release and images are available at media.vw.com. Follow us @VWNews: #VWTDI, #VWThinkBlue.

 

CONTACT:

Scott Vazin
703-364-7103
scott.vazin@vw.com

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