volkswagen jetta named one of's 10 coolest cars of 2017

May 23, 2017

Volkswagen’s best seller honored for driving dynamics and upscale interior

Herndon, VA (May 23, 2017)  — Volkswagen of America, Inc. is proud to announce that the 2017 Volkswagen Jetta has earned a spot on Kelley Blue Book’s 10 Coolest Cars Under $18,000 of 2016 list. The annual list is the publication’s longest running accolade, going back to 2003.

“Volkswagen is honored to receive this award from Kelley Blue Book,” said Hendrik Muth, Senior Vice President, Product Marketing and Strategy, Volkswagen of America, Inc. “The Jetta represents the heart and soul of Volkswagen, with its sporty driving dynamics and high-quality workmanship.”

“The most affordable European sedan on the market combines the uniquely satisfying driving manners and rich interior sensibilities that help define and distinguish its pricier, luxury-badged brethren,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s

Two longstanding criteria – that the vehicle is both fun to drive and fun to own – are critical among the deciding factors of what Kelley Blue Book editors freely admit is a very subjective “cool factor,” the over-arching No. 1 criterion for a vehicle to place on this list.  Each vehicle is available for purchase starting at $18,000 or less, using Kelley Blue Book’s exclusive Fair Purchase Price as the yardstick.  Kelley Blue Book® Fair Purchase Price and Fair Market Range are part of’s Price Advisor tool, showing what consumers can reasonably expect to pay this week in their area for a new vehicle when purchasing from a dealer.  Factors such as current market conditions, vehicle availability, local demand, and seasonal buying trends all help determine a vehicle’s Fair Market Range and Fair Purchase Price.  For more information about’s 10 Coolest Cars Under $18,000 of 2017, please visit

The sixth-generation Jetta has held the crown as the best-selling Volkswagen in America for many years, a title that has continued to this day. The 2017 model added more standard equipment across a simplified lineup, making features like a sunroof, KESSY® keyless access, push-button start, rain-sensing wipers and Climatronic® automatic dual-zone climate control available at lower price points. Starting MSRP for the Jetta is $17,895 for the S with manual transmission.

The 2017 Jetta has earned a 5-star overall safety rating from the National Highway Traffic Safety Administration (NHTSA). Jetta models equipped with Forward Collision Warning and Autonomous Emergency Braking (Front Assist), standard on the SEL trim, have earned a TOP SAFETY PICK for 2017 by the Insurance Institute of Highway Safety. A rearview camera comes standard on all Jetta models, and available driver assistance features include Adaptive Cruise Control (ACC), Forward Collision Warning and Autonomous Emergency Braking (Front Assist) and Blind Spot Monitor with Rear Traffic Alert.


About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Atlas, Beetle, Beetle Convertible, CC, Eos, e-Golf, Golf, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan and Touareg vehicles through approximately 650 independent U.S. dealers. Visit Volkswagen of America online at or to learn more.

This press release and images of the 2017 Jetta are available at Follow us @VWNews

“Climatronic”, “KESSY”, “VW”, “Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. “Car-Net” is a registered trademark of Volkswagen Group of America, Inc.

Features and technical data apply to models offered in the USA. They may differ in other countries.

The Manufacturer’s Suggested Retail Price (MSRP) excludes transportation, taxes, title, options, and dealer charges.  Dealers set actual prices.

See Owner’s Manual for further details and important warnings about the keyless ignition feature. Do not leave vehicle unattended with the engine running, particularly in enclosed spaces.

Government star ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’s) New Car Assessment Program (

IIHS “Top Safety Pick” based on good ratings in the moderate overlap front, small overlap front, side, roof strength, and head restraint tests, and no less than an advanced rating for front crash prevention. For details visit

Driver Assistance features are not substitutes for attentive driving.  See Owner’s Manual for further details and important limitations.