volkswagen of america appoints derrick hatami as executive vice president, sales and marketing

Jun 8, 2017

Herndon, VA (June 8, 2017) – Volkswagen of America, Inc. (VWoA) today announced the appointment of Derrick Hatami, as Executive Vice President, Sales and Marketing, effective June 12, 2017. In this role, Derrick will be responsible for setting and driving the sales, marketing, product planning and aftersales strategy for VWoA in order to help promote growth, improve processes and elevate dealer satisfaction. He will report to Hinrich J. Woebcken, President and CEO, Volkswagen of America.

“We are excited to welcome Derrick at Volkswagen of America,” said Woebcken. “His proven record of leadership experience in the automotive industry will serve as an asset as we work towards growth in the U.S. market.”

Hatami has more than 17 years of automotive OEM and related experience having worked for Hyundai and Nissan. Earlier in his career he worked for JD Power & Associates and Accenture, serving as a strategy consultant to the automotive industry.

Hatami holds a Bachelor of Science in Business Administration, Finance, from Hawaii Pacific University, Honolulu, HI. He earned an M.B.A from MIT Sloan School of Management in Boston, Massachusetts.


About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Atlas, Beetle, Beetle Convertible, CC, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan and Touareg vehicles through approximately 652 independent U.S. dealers. Visit Volkswagen of America online at or to learn more.

Notes: This press release and images are available at Follow us @VWNews



Images : 1 View gallery