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VOLKSWAGEN OF AMERICA, INC. APPOINTS WERNER EICHHORN AS CHIEF SALES AND MARKETING OFFICER, VW NORTH AMERICAN REGION

Jul 5, 2017

Herndon, VA (July 5, 2017) – Volkswagen of America, Inc. (VWoA) today announced the appointment of Werner Eichhorn as Chief Sales and Marketing Officer, VW North American Region, effective September 1, 2017. In this position, Eichhorn, will be responsible for the management of Sales, After Sales and Customer Experience for the brand in the U.S., Canada and Mexico. He will report to Hinrich J. Woebcken, CEO of the VW North American Region.

“We are looking forward to welcome Werner to the VW North American Leadership team,” said Woebcken. “His international experience in the automotive sector as well as his deep knowledge of the Volkswagen Group and the brand will be an invaluable asset to support the company’s growth strategy in the North American Region.”

Eichhorn started his career more than 35 years ago in Volkswagen Group Sales and now joins the VW NAR from ŠKODA Auto, the Volkswagen Group‘s Czech based brand, where he served as board member for Sales and Marketing. Before that, Eichhorn was Head of Volkswagen Sales and Marketing Germany and has held various functions for Volkswagen and Audi brands, among them as Managing Director of Audi Division FAW-VW in China.

 

About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. VWoA sells the Atlas, Beetle, Beetle Convertible, CC, e-Golf, Golf, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan and Touareg vehicles through approximately 652 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.

Notes:
This press release and images are available at media.vw.com. Follow us @VWNews

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