Dr. Hendrik Muth

Senior Vice President, Product Marketing and Strategy

Dr. Hendrik Muth is Senior Vice President, Product Marketing and Strategy. In this position, Muth oversees all product planning activities which include the current and future Volkswagen brand vehicle portfolio for the entire U.S.

Before joining Volkswagen of America in 2012, Muth lead the Sales & Marketing branch of Volkswagen Consulting, as well as the Product Marketing and Communications department of Volkswagen R GmbH / Volkswagen Zubehoer. Within Volkswagen of America, Muth successfully expanded the R and accessories activities. Since 2014 he was additionally responsible for portfolio and pricing for the Volkswagen brand.

A native from Germany but with US family ties, Muth graduated from Universitaet Karlsruhe and holds an MBA degree from Temple University, Philadelphia and a Doctorate from Universitaet Siegen, Germany.