Hein Schafer

Senior Vice President, Product Marketing and Strategy

Hein Schafer is the Senior Vice President, Product Marketing and Strategy for Volkswagen of America, Inc. He is responsible for overseeing all product planning activities which include the current and future Volkswagen brand vehicle portfolio for the entire U.S. market.

Before joining Volkswagen of America in 2018, Hein led product marketing for the Volkswagen South American region. His responsibilities also included management of new projects. 

A native South African, Hein also worked in various other departments at Volkswagen South Africa including finance, parts & accessories, pricing, volume planning & product marketing.

Schafer holds a Bachelor of Commerce Honours degree from the University of Port Elizabeth where he specialized in taxation, accounting, audit and management accounting. After completing his studies, he qualified as a chartered accountant during his three-year internship at PriceWaterhouseCoopers. 

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