Hinrich J. Woebcken

CEO of the North America Region, Volkswagen and President and CEO of Volkswagen Group of America, Inc.

Hinrich J. Woebcken is the CEO of the North American region for the Volkswagen brand, where he oversees all activities in the United States, Mexico and Canada. He is also President and CEO of Volkswagen Group of America, Inc. (VWGOA); the U.S. operations of a worldwide family brands including Audi, Bentley, Bugatti, Lamborghini and Volkswagen, as well as VW Credit, Inc. Woebcken assumed both positions in April 2016.

Prior to joining Volkswagen AG in January 2016, Woebcken worked for 30 years in the automotive industry for Tier 1 suppliers and OEMs. He spent more than 10 years with the BMW Group where he held senior leadership positions, including Senior Vice President, Driving Dynamics.  Additionally, Woebcken was a Member of the Executive Board and CEO Commercial Vehicle Systems Division at Knorr Bremse AG and has held various management positions with Krauss-Maffei AG and Dürr AG.

A native of Germany, Woebcken earned a degree in Industrial Engineering from University of Applied Science, Rosenheim Germany, in 1985.