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VOLKSWAGEN "JETTA HAUS" POP-UP EVENTS ARRIVE IN NEW YORK AND LOS ANGELES TO CELEBRATE THE LAUNCH OF THE ALL-NEW 2019 JETTA

May 16, 2018

The Jetta Haus experience continues its tour across America with stops in New York and Los Angeles, featuring live music, DJ sets, local visual artists and closed course test drives  

 

Herndon, VA (May 16, 2018) — Volkswagen of America, Inc. will continue the “Jetta Haus” series of pop-up events with stops in New York and Los Angeles this coming weekend. Celebrating the launch of the all-new 2019 Volkswagen Jetta, the event is an opportunity for members of the public to get behind the wheel on a closed course and experience the vehicle’s turbocharged performance, modern style and available premium BeatsAudio™ sound. Volkswagen recently concluded the first stops of the Jetta Haus events in Chicago and Miami.

Open to the public and free to attend, Jetta Haus festivities will include: SiriusXM® broadcasts, live music from breakout performers, including Interscope™ and Red Bull Records™ artists (in NY); DJ sets from SiriusXM® and Beats™ by Dr. Dre talent; snacks and treats; beverages provided by Red Bull™; arcade games; and an interactive “Betta Lab” art experience.

Based off Volkswagen’s award-winning MQB architecture, the 2019 Jetta dons a new sophisticated coupe-like exterior design, offers impressive interior space, competitive fuel economy and upscale technology features, from available automatic cruise control to available 10-color ambient lighting. The all-new Jetta goes on sale this month, starting at $18,545, which is lower than the previous model.

"Following on the success of the Jetta Haus in Chicago and Miami, we're excited to bring the 2019 Jetta to our Jetta Haus guests in New York and Los Angeles," said Derrick Hatami, Executive Vice President, Sales and Marketing, Volkswagen of America, Inc. "The seventh generation of the Jetta offers more value, style and technology at a more attractive price point than ever.”

Rounding out the full Jetta Haus experience is the Volkswagen “Betta Lab,” an interactive art exhibition inspired by the Jetta’s available 10-color ambient lighting and available premium BeatsAudio™ sound that takes attendees on a sensory journey through light, sound and motion.

Jetta Haus activities will take place in Los Angeles and New York from May 18 through May 20. A lineup of talent and venues in Los Angeles and New York are listed below.

Jetta Haus | Los Angeles | Playa Studios, 11260 Playa Ct., Culver City, CA 90230

Covino and Rich // VINCINT // Lorine Chia // Ashe // Brayton Bowman // AlunaGeorge // DJ Millie // DJ Aaron Colbert // Rich Davis // Visual artist: Stanton Holmes

Jetta Haus | New York | Greenpoint Terminal Warehouse, 73 West St., New York, NY 11222

John Fugelsang // Louis the Child // The Aces // City of the Sun //  Topaz Jones // Oak & Ash // Adrian Daniel // DJ Parler // Torae // DJ Niks // Visual artist: Yu-Baba // Visual artist: Key Detail

For updates on Jetta Haus or to sign up to attend, visit www.JettaHaus.com.

About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Atlas, Beetle, Beetle Convertible, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan, and Tiguan Limited vehicles through more than 650 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.

Notes:

This press release and images of the 2019 Jetta are available at media.vw.com. Follow us @VWNews.

“VW”, “Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. All other trademarks are the property of their respective owners.

30 city/40  highway mpg (2019 Jetta, 1.4-liter TSI® engine and Automatic Transmission). EPA estimates. Your mileage will vary and depends on several factors including your driving habits and vehicle condition.

Price starting at a Manufacturer’s Suggested Retail Price (MSRP) of $18,545, for a 2019 Jetta S model with a standard six-speed manual transmission. Price excludes transportation, taxes, title, other options and dealer charges. Dealer sets actual price.

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