Volkswagen celebrates the iconic Beetle with a class for custom coachwork at the Amelia Island Concours d'Elegance

Mar 8, 2019

Seventy years after the first Beetle was sold in America, The People’s Car arrives at one of the ultimate venues in the collector-car world

Herndon, VA (March 8, 2019) – This Sunday, March 10th, The People’s Car will make its debut at one of the most prestigious collector-car events in the world, the Amelia Island Concours d’Elegance. To celebrate both the final year of the current-generation Beetle and the 70th anniversary of the first Beetle being sold in the U.S., the Concours is hosting a class for Beetle cars with custom coachwork.

The Concours, now in its 24th year, traditionally features a special class that stands apart from concours orthodoxy. In the past, the Amelia Island Concours has featured the like of movie and advertising cars, but this year chose to highlight an overlooked segment of Europe’s carrozzeria (or karosserie) culture with a class of custom coachwork Volkswagen vehicles.

”We’re delighted that the Amelia Island Concours chose to host a class for the Beetle with custom coachwork,” said Klaus Bischoff, Head of Volkswagen Design. “While everyone knows the humble Beetle, it’s less well-known that the Beetle platform was used by a number of coachbuilders in Europe to produce the amazing, unique vehicles on show this weekend.”

“The Volkswagen with custom coachwork is the flipside of the Bug’s original American mission and message: and thus the perfect fodder for an Amelia Concours special class,” said Bill Warner, Founder and Chairman of the event.  

The class will showcase 12 custom-bodied Volkswagen vehicles:

1950 Hebmueller Type 14A
1951 Rometsch Beeskow Coupe
1951 Tempo Matador
1953 Rometsch Taxi
1953 Dannenhauer & Stauss Cabriolet
1954 Dannenhauer & Stauss Coupe
1954 Rometsch Beeskow Coupe
1956 Beetle by Troutman and Barnes
1957 Rometsch Lawrence Convertible
1960 Rometsch Lawrence Coupe
1965 Karmann-Ghia Type 1 concept
1969 Beetle Wedding Car

This will be the first time that this many custom coachwork Volkswagen vehicles are assembled in the same place and the first time that a number of these cars will be seen in public in the U.S. The 1965 Karmann-Ghia Type 1 concept, which belongs to Volkswagen, and the 1951 Rometsch Beeskow Coupe, which belongs to the Grundmann Collection, have been shipped specially from Germany for the occasion.

About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Atlas, Beetle, Beetle Convertible, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, and Tiguan vehicles through more than 650 independent U.S. dealers. Visit Volkswagen of America online at or to learn more.

Notes: Follow us @VWNews.

“VW”, “Volkswagen,” and the Volkswagen logo are registered trademarks of Volkswagen AG.