NEWSROOM : Alice + Olivia's spring collection blooms into view with a Beetle backdrop
Sep 11, 2019
The fashion world gathers in New York City every September for a week-long reveal of the latest works from top designers, all capturing trends that will shape the industry in the coming year. Attendees put their best, well-heeled foot forward and see what the season ahead will bring.
The brainchild of designer Stacey Bendet, alice + olivia’s Spring 2020 fashion presentation has long shed the stale catwalk approach for a series of nine “vignettes” – colorful, social-media-ready sets ranging from frothy pink flowered swings to a backdrop of neon orange teddy bears. Among a bustling crowd of onlookers and celebrities, Volkswagen further enhanced Bendet’s dream-like vision this year by displaying its Beetle Final Edition, wrapped in alice + olivia’s whimsical hero print for Spring 2020. Guests were able to partake in the set experience and snap pictures inside and around the personality-packed VW Beetle.
“When the colors are right in a space you exhale and tune into your own interior,” Bendet say. “I dream in color and these rooms are fashion dreams come to life.”
Launched in 2002 by Bendet, alice + olivia has built a sizable following for its mix of whimsy and sophistication that’s a strong reflection of its founder’s personality. Its line of clothing and accessories can be found in more than 800 department and specialty stores worldwide and more than 20 stand-alone boutiques.
The brand’s statement-making collection included bold, striped jumpsuits, high-waisted trousers, cheeky, graphic t-shirts and silky nude evening gowns. The line was a collaboration between alice + olivia and Murder Bravado designer Everard Best, a rising star in the fashion world. Best is known for his hand embroidered, dyed and distressed denim, and previously collaborated with fashion designers Virgil Abloh and Heron Preston.
“With this collaboration, we wanted to bring our vibe and our design DNA to alice + olivia,” Best says. “We applied our signature dying and distressing techniques then exaggerated the length to keep it super fun and over the top.”