Oct 30, 2017

Atlas bests Chevrolet Traverse, Honda Pilot and Toyota Highlander in Three-Row SUV Challenge

Herndon, VA (October 30, 2017) — Volkswagen of America, Inc. is pleased to announce that the all-new 2018 Volkswagen Atlas has won’s Three-Row SUV Challenge and was named “Best 3-Row SUV of 2017.”

The 2017 Three-Row SUV Challenge put four family haulers through intensive testing to determine the best option for shoppers. Contenders included the 2018 Chevrolet Traverse, 2017 Honda Pilot, 2017 Toyota Highlander and 2018 Volkswagen Atlas.

“Volkswagen's first SUV with a standard three rows of seats won this competition by one of the larger margins in Challenge history,” said Jennifer Newman, editor-in-chief. “The all-new three-row SUV stole the show with its refined driving manners, ample passenger and cargo space, and easy-to-use technology.”

“We are so proud of this win for the all-new Atlas,” said Derrick Hatami, Executive Vice President of Sales and Marketing for Volkswagen of America, Inc. “Adding a three-row SUV to our lineup has been a long time coming, so it was paramount to get it right. Coming out first in a head-to-head comparison with several key competitors is evidence that we are doing just that.”

For the Challenge, vehicles tested could not exceed $46,000 MSRP, including all options and destination charges. Judges awarded points in 12 categories: interior quality, front-seat comfort, second-row comfort, third-row comfort, cargo storage, in-cabin storage, multimedia, powertrain, ride quality, noise, visibility and value. Each model was also awarded points for advanced active safety features and for its Car Seat Check, which gauges the accommodation of various child-safety seats.

Testing resulted in the following ranking:

1. 2018 Volkswagen Atlas (SEL V6 4Motion model tested)
2. 2018 Chevrolet Traverse
3. 2017 Honda Pilot
4. 2017 Toyota Highlander

This is the second recent win for Volkswagen in a Challenge. The redesigned Volkswagen Tiguan was ranked No. 1 in the 2017 Compact SUV Challenge.

For more information, including scoring details, photos and videos from the Three-Row SUV Challenge, visit

About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Atlas, Beetle, Beetle Convertible, CC, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan, Tiguan Limited, and Touareg vehicles through more than 650 independent U.S. dealers. Visit Volkswagen of America online at or to learn more.

This press release and images of the Volkswagen Atlas are available at Follow us @VWNews

“VW”, “Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. All other trademarks are the property of their respective owners.

This information is preliminary and subject to change.

Features and technical data apply to models offered in the USA. They may differ in other countries.