Nov 8, 2017

Herndon, VA – (November 8, 2017) Volkswagen of America, Inc. (VWoA) today announced the appointment of Jim Zabel as Senior Vice President, Marketing, effective November 27, 2017. In this role, Jim will be responsible for all facets of marketing for VWoA, leading the development and evolution of the Volkswagen brand to ensure long-term growth and profitability. He will report to Derrick Hatami, Executive Vice President, Sales and Marketing, Volkswagen of America.

“We are excited to welcome Jim at Volkswagen of America,” said Hatami. “His experience in building effective, integrated marketing campaigns and leading brand development in the automotive industry will serve as an asset for our growth strategy in the U.S. market.”

Zabel has more than 19 years of automotive OEM and related experience having managed brand accounts for Hyundai and Honda. Earlier in his career he worked for Nissan North America, working as a manager in both dealer operations and marketing for the Infiniti brand.

Zabel holds a Bachelor of Science in Sports Medicine from Guilford College.


About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Atlas, Beetle, Beetle Convertible, CC, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan and Touareg vehicles through approximately 652 independent U.S. dealers. Visit Volkswagen of America online at or to learn more.

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