As global soccer heats up in Paris this week, Volkswagen of America, presenting partner of U.S. Soccer, is donating advertising to highlight youth soccer nonprofit America SCORES.
Following the launch of the “Hello, Light” commercial last week, Volkswagen of America today begins airing the first two television spots that carry the new “Drive Bigger” messaging during the first U.S. Women’s National Team Soccer match of the 2019 FIFA Women’s World Cup.
Volkswagen of America tonight begins a new direction for the brand in the United States, built around responsibility, innovation and how a major automaker can credibly contribute to the greater good.
Volkswagen Group of America, Inc. (VWGoA), launched the Inclusive Mobility initiative, an industry-first effort to directly engage with disability groups early in the design of vehicle technologies, user experience and mobility services.
Today Volkswagen joined an open industry collaboration for the responsible sourcing of strategic minerals that will use blockchain technology to increase efficiency, sustainability and transparency in global mineral supply chains.
Volkswagen of America is pleased to announce it has finalized the makeup of its U.S. agency powerhouse team built with holding group WPP.